It's the time-honored Host Week tradition of naming the best host agencies of 2024! When it comes to celebrating the best host agencies, we like to ramp up the fanfare. If you're newer to Host Agency Reviews, here's a little bit of what you can expect: Last year the Luminary Awards featured space helmets. How do you go up from there? Well, 2024 marks the first year that we've ever cleaned out a store of their entire stock of disco ball planters for the Luminary Awards.
But let me back up. What are the Luminary Awards and who can get them?
Steph Lee, HAR mastermind and schemer of fun times, started the Luminary awards in 2019 to celebrate host agencies, recognizing them for their transparency, advisor support, and engagement on HAR's site in an epic way.
We offer awards for high ratings, volume of new reviews, engagement with advisors on the site, and participation in HAR's annual Travel Agent Survey.
Any host listed on the site can qualify! That's right. It's not pay to play. We have different qualifying thresholds depending on a hosts size, since hosts listed on our site may anywhere between 2 and 8K ICs.
So who were the standout host agencies in 2024? Drumroll please.
Finding the perfect host is subjective. Your forever host agency may not even make a good first date for another travel advisor. Our Luminary Awards recognize host agencies that engage with the growing advisor community and support people like you to find the best host out there for you.
Now, onto our award categories! HAR Luminary Awards recognize hosts in four different ways:
Note: All the award data is from the host's aggregate info of the previous year (2023). To keep things super democratic, we're not going to separate them by host size (just in old school ABC order)
Is the suspense unbearable?! I know! Me too! Who are the best host agencies in 2024?!? Here they are in each category, listed in alphabetical order.
Sometimes a star gets so big and so bright that it's about to explode. That sums up our supernova awards. Its criteria recognize the best host agencies in 2024 that have a 4.0 or higher average star rating, and have received at least one new review the previous year. Here are the hosts that burned brightly!
What is that faraway cloud of light brightening in the distance? They are the best host agencies of all sizes that have accumulated the most new reviews.
Who are these hosts attracting the attention of new travel agent ICs? Drumroll please . . .
Sure. Stars are bright and fun when they fly solo, but they're a lot more interesting to look at when they gather in groups and hangout in the sky in the shape of a horse, dog, or a mythical Greek hunter with a fancy belt and bow and arrows. The HAR Constellation Award is for best travel host agencies who engage on their profiles. They answer your questions. They respond to your reviews. They want you to be as informed as possible!
We like data A LOT. You probably know by now that we proudly consider ourselves nerds, geeks, data-dorks, eggheads, dweebs . . . you get the idea. Every year we publish delectable data through our income survey and fee survey.
But guess what?! That great data doesn't come from thin air. Not even close. We partner with host agencies and franchises, who do a lot of legwork in reaching out to their ICs to participate! The Data Scientist award recognizes the best host travel agencies and franchises who make these sometimes-Herculean efforts so our data is all the more stunning in our infographics. Who are these hosts this year?
The Galaxy Award, is for hosts who've gone the extra mile and received an award in EVERY category. We get so excited about the Galaxy Award, that we reveal the winner with a video!
Drumroll PLEASE!!!
This isn't our first rodeo! You can find past Luminary Award winners here:
*High five* to all the best travel host agencies and franchises in 2024 that were recognized with Host Agency Reviews' industry awards!! We know they'll keep shining on, providing stellar (get it, stellar) resources and support to burgeoning and established agents alike.
And stay tuned for next January to see which hosts will return to claim their prize, and which one will be newbies on the HAR award circuit!
So you're chomping at the bit to win a Luminary Award? This year, we expanded the host size categories to make sure Luminary Awards were an even playing field regardless of a host's size! (Previously we had 3 categories, now we have 5.)
With the exception of the Suprernova award (which awards a high average star rating), we tally up our data from the previous year to determine our award winners. Here's the deets: