Travel Market Research + Reports

Travel advisors: Make sure your voice is heard. Get alerts when the survey is live!

Looking for Travel Market Research Reports?

YOU'VE COME TO THE RIGHT PLACE.

Every year HAR completes the largest survey on travel advisors in the industry (2500 participants in 2024). We use that data to compile travel market research reports on the different segments of travel advisors to help other advisors, suppliers, and TA fans make data-driven decisions. Depending on the number of participants, we publish up to four travel market research reports a year giving granular data on:

The Hosted Travel Advisor—those who use a host agency to run their bookings through
The Independent Travel Advisor—those who have their own accreditation
The Travel Advisor Employee—those who receive a w9 and work for an agency
Travel Agency Franchises—agencies who have purchased a franchise

Read HAR's Travel Market Research Report Summaries

Purchase Travel Market Research Reports

Are you a travel agency with <$1M in sales? Please contact hello@hostagencyreviews.com for access to $99 pricing for small businesses.

FAQs

We'd like to work with you. How can our organization be a part of your survey?

We'd love to work with you too! Drop us an email at: Hello at HostAgencyReviews.com for more details. Our travel advisor survey runs mid-April through mid-June each year.

Who partners with you on the travel market research reports?

HAR has partners across the travel advisor distribution channel to ensure that the data reflects the heterogenous nature of travel agencies. We partner with travel media, host agencies, consortia, associations, travel technologies, suppliers and more.

The current year partners include:

I’m struggling financially at the moment and can’t afford the travel market research papers, but they would really be helpful to me. Can you help?

Absolutely. We’ve been there. Drop us a line at hello (@) hostagencyreviews.com and let us know your situation, how you’d use the report and we’re happy to help with a sliding scale. All we ask in return is somewhere along your life journey, do something similar to someone who needs a lift up to move forward. :)

Where can I find past travel market research reports with historical data?

You can find a list of our previous reports here.

How long are the travel market research reports?

While the length will vary, starting in 2022 we began creating the reports in visually pleasing PDF format. (We know, we also wondered why it took us years to put them into easy-to-read PDFs.)

Prior to 2022, we published the reports in (very long) blog posts. :) The PDF travel market research reports average 80 pages filled with in-depth data.

Who analyzes the data?

HAR has worked with data scientists and a survey administrator to help set up the infrastructure of our survey and data analysis to ensure we're following best practices.

When do the travel market research reports come out?

We publish the reports one at a time and they are released each year in the fall/early winter.