Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Our platform handles the operational work so advisors can focus on what matters most: personalized curation, exclusive perks, and real accountability for every trip. 

What you get with Fora

AI-enabled platform: At most host agencies, you’ll juggle separate tools for booking, CRM, commission tracking, and invoicing. Fora’s Advisor Portal handles all of it in one place.

• Search and book from 175,000+ hotels, cruises, tours & activities, and DMCs, with commission rates visible before you book.
• Automatically track and collect commissions across all suppliers—even ones you book outside Portal. No chasing required.
• Manage trips and clients, track payments, invoice service fees, and monitor your business performance.
• Behind the scenes, AI monitors pricing, streamlines itinerary creation, and more.

Training & support: Learn at your own pace, with 700+ on-demand lessons and 28+ hours of live training and support sessions every week. 

• Dive into specific destinations, partners, and types of travel, including accessible travel and group travel; in-person intensives go even deeper.
• Build your expertise in sales, marketing, AI, and other critical business skills.
• Continue leveling up with advanced trainings created specifically for experienced advisors.
• Access 24/7 support in dozens of languages.
• New to selling travel? Join a new advisor Cohort to learn alongside your peers and build your client base faster.

Community: In an industry that can sometimes be sharp-elbowed, our community stands out.

• Share insights, ask for recommendations, and celebrate wins on Forum, our virtual community platform, and in dedicated WhatsApp groups.
• Join a local Chapter and access in-person events every month, including site visits, coworking sessions, and social meet-ups.
• Take advantage of mentorship opportunities and peer connections—at Fora, you’re never building alone.

Switching to Fora

Established advisors booking $100,000+ annually qualify as Pro Fora Advisors and get access to additional resources:

• Qualified leads through our Client Leads Program—with your same commission split
• Eligibility for individual Virtuoso login, IATA card, and CLIA membership
• Flight booking with Fora’s in-house flights desk
• Fam trip eligibility, travel agent rates, and other industry benefits
• 80/20 commission split when you book $300,000+ annually; 90/10 at $2 million+

Join the next generation of travel entrepreneurs

Whether you're new to the industry or looking for a better home for an established business, we'd love to welcome you. Apply at foratravel.com/join.