Fora Travel

I joined Fora Travel five months ago, and I am absolutely loving it, even though I'm not working full-time. Here are a few things that stand out to me:
Luxurious Feel: From the moment you log into Fora, you can sense the luxury. The platform is user-friendly and clearly a result of significant investment in cutting-edge technology.
Wide Range of Options: One of the best aspects of Fora is the variety of options available. Whether you're looking for budget-friendly hotel or high-end luxury accommodations, Fora has it all. The numerous partnerships with different hotels make finding the perfect place for clients incredibly easy.
Efficient Commission Payments: Fora is very straightforward and organized when it comes to paying commissions. This reliability and transparency make the business side of things smooth and stress-free.
Knowledgeable Community: The Fora community offers a wealth of knowledge. Being part of a network of experienced and passionate travel advisors has been incredibly beneficial. The shared insights and support have been invaluable in enhancing my skills and knowledge.
Endless Resources: Fora provides endless resources that help me excel in my role. From comprehensive training materials to marketing tools and industry insights, everything I need to succeed is at my fingertips.
Overall, my experience with Fora Travel has been fantastic. The combination of luxury, technology, variety, efficient operations, knowledgeable community, and endless resources makes it a standout platform for any travel advisor. Highly recommend!

As a brand new travel advisor, I have SO appreciated the infrastructure, training, community, and support that Fora has provided. They have really made it a breeze to get started in this industry. They're always super open to feedback about how they can provide a better experience for their advisors, and are constantly making good improvements to their platform. High recommend for anyone looking to work with higher-end/luxury clientele, as they are a Virtuoso agency so have great relationships.

I’ve tried other host agencies and tried going at it on my own. The benefit outweighs the cost so far. I’ve received more training opportunities, better benefits to entice clients and plenty of customizable resources to help market my business. I usually want to be in complete control, but I found a host agency that I’m calling home. I plan to stay with FORA for a long time and grow my business. I recommend anyone looking to start their travel advisor business apply and start with FORA.

In the short time I've been with Fora, I'm very pleased with the training and marketing materials provided. I still have a lot to learn as I build my business and Fora HQ has been so supportive along the way. Training can be done on your own time with the recordings or live virtual opportunities. My only problem with the live sessions is the timing since I'm on the west coast and have a day job. With Fora HQ based out of NY, I find a lot of trainings are early in the morning or right in the middle of the day. I'm pleased with Fora's guidance and flexibility on how to build your brand/business while staying within the brand guidelines,. Templates and content to share across your chosen marketing method(s) have been super useful! I'm eager to get to Pro status so setting early goals and getting comfortable with the uncomfortable feeling of "selling myself" is the key to growth.

Joining FORA was a breeze, and their initial training covered the basics thoroughly, which was helpful. It was refreshing to have the fundamentals spelled out, especially since not many agencies offer that level of detail. Their marketing is basic but beautiful, easy to implement, and helpful for new or part-time agents. They also provide ongoing opportunities for supplier training, which I find very valuable.

However, there's a significant gap in support when it comes to learning about the business aspect of advising. Many new agents are left to navigate on their own, resulting in mistakes that don't align with the promises made to clients or to agents during recruitment.

Initially, I appreciated the convenience of not having to manually submit for commission. But due to accounting and payment errors, I've had to resort to using Sion to track my own commissions.

It's disheartening to witness FORA's focus on recruiting rather than supporting their current agents or emphasizing the value of working with a travel agent. By portraying this profession as easy without offering sufficient support, it undermines the credibility of our industry and makes it challenging to attract luxury clients—especially when FORA is actively recruiting them to join as agents themselves.

Fora has started taking our clients and making them agents, and don't give us any notice or profit share. This makes it incredibly hard to build a business. Once a client adds me on instagram, they start getting direct marketing from Fora (due to the algorithm). My best client texted me and said she's now joined Fora, but just to book travel for herself and family. Has no interest in making it a business. She just wants the discounts and the commission for her own travel. I'm happy for her - but just lost 30k in revenue overnight for next year and I'm worried my other clients will do the same. I know Fora wants to build its deck of advisors, however they have to find a way to do it without destroying the businesses their agents are building. It's not fair to take all of our best clients and turn them into agents with no warning, no apology and no notice even. It's very disheartening.

An incredible host agency to join when you are starting from scratch scratch scratch. So many trainings and helpful colleagues to help navigate the infinite layers of the travel industry. Fora offers tons of educational resources and cutting-edge technology. I've fast forwarded my education in this new industry 1000x by joining Fora out the gate.

I began at Fora in order to book my own travel, but it has grown into a business that I am in total control of. As I began taking Fora training I kept thinking, "oh, that is interesting, let me learn more." In particular, I focus on cruising. The community is full of helpful people who share willingly, the company is part of Virtuoso so all of the perks are available to myself, and now all the other people I book cruises and hotels for. Once you hit PRO status (which only took me a couple months) you can take advantage of benefits, and that has been incredible. I cannot say enough about the Fora HQ team, the mentorships, the training, and the support.

I joined Fora 3 months ago and have been amazed by the breadth of the training, the support of the community, and the sheer scale of the marketing assets that are made available to all advisors to help grow their business. I still have a way to go but I am so happy I joined Fora to launch my travel business.

Fora had given me more support than I can handle! They have endless opportunities for trainings and support to grow your business! The Fora community has also given me the support when needed. They are quick to pay commissions and answer questions. The booking platform is so easy to use and continues to get even better! I am fortunate to have joined their fabulous community of advisors.