Fora Travel

As a brand new travel advisor, I have SO appreciated the infrastructure, training, community, and support that Fora has provided. They have really made it a breeze to get started in this industry. They're always super open to feedback about how they can provide a better experience for their advisors, and are constantly making good improvements to their platform. High recommend for anyone looking to work with higher-end/luxury clientele, as they are a Virtuoso agency so have great relationships.

I’ve tried other host agencies and tried going at it on my own. The benefit outweighs the cost so far. I’ve received more training opportunities, better benefits to entice clients and plenty of customizable resources to help market my business. I usually want to be in complete control, but I found a host agency that I’m calling home. I plan to stay with FORA for a long time and grow my business. I recommend anyone looking to start their travel advisor business apply and start with FORA.

In the short time I've been with Fora, I'm very pleased with the training and marketing materials provided. I still have a lot to learn as I build my business and Fora HQ has been so supportive along the way. Training can be done on your own time with the recordings or live virtual opportunities. My only problem with the live sessions is the timing since I'm on the west coast and have a day job. With Fora HQ based out of NY, I find a lot of trainings are early in the morning or right in the middle of the day. I'm pleased with Fora's guidance and flexibility on how to build your brand/business while staying within the brand guidelines,. Templates and content to share across your chosen marketing method(s) have been super useful! I'm eager to get to Pro status so setting early goals and getting comfortable with the uncomfortable feeling of "selling myself" is the key to growth.

Joining FORA was a breeze, and their initial training covered the basics thoroughly, which was helpful. It was refreshing to have the fundamentals spelled out, especially since not many agencies offer that level of detail. Their marketing is basic but beautiful, easy to implement, and helpful for new or part-time agents. They also provide ongoing opportunities for supplier training, which I find very valuable.

However, there's a significant gap in support when it comes to learning about the business aspect of advising. Many new agents are left to navigate on their own, resulting in mistakes that don't align with the promises made to clients or to agents during recruitment.

Initially, I appreciated the convenience of not having to manually submit for commission. But due to accounting and payment errors, I've had to resort to using Sion to track my own commissions.

It's disheartening to witness FORA's focus on recruiting rather than supporting their current agents or emphasizing the value of working with a travel agent. By portraying this profession as easy without offering sufficient support, it undermines the credibility of our industry and makes it challenging to attract luxury clients—especially when FORA is actively recruiting them to join as agents themselves.

Fora has started taking our clients and making them agents, and don't give us any notice or profit share. This makes it incredibly hard to build a business. Once a client adds me on instagram, they start getting direct marketing from Fora (due to the algorithm). My best client texted me and said she's now joined Fora, but just to book travel for herself and family. Has no interest in making it a business. She just wants the discounts and the commission for her own travel. I'm happy for her - but just lost 30k in revenue overnight for next year and I'm worried my other clients will do the same. I know Fora wants to build its deck of advisors, however they have to find a way to do it without destroying the businesses their agents are building. It's not fair to take all of our best clients and turn them into agents with no warning, no apology and no notice even. It's very disheartening.

An incredible host agency to join when you are starting from scratch scratch scratch. So many trainings and helpful colleagues to help navigate the infinite layers of the travel industry. Fora offers tons of educational resources and cutting-edge technology. I've fast forwarded my education in this new industry 1000x by joining Fora out the gate.

I began at Fora in order to book my own travel, but it has grown into a business that I am in total control of. As I began taking Fora training I kept thinking, "oh, that is interesting, let me learn more." In particular, I focus on cruising. The community is full of helpful people who share willingly, the company is part of Virtuoso so all of the perks are available to myself, and now all the other people I book cruises and hotels for. Once you hit PRO status (which only took me a couple months) you can take advantage of benefits, and that has been incredible. I cannot say enough about the Fora HQ team, the mentorships, the training, and the support.

I joined Fora 3 months ago and have been amazed by the breadth of the training, the support of the community, and the sheer scale of the marketing assets that are made available to all advisors to help grow their business. I still have a way to go but I am so happy I joined Fora to launch my travel business.

Fora had given me more support than I can handle! They have endless opportunities for trainings and support to grow your business! The Fora community has also given me the support when needed. They are quick to pay commissions and answer questions. The booking platform is so easy to use and continues to get even better! I am fortunate to have joined their fabulous community of advisors.

I’m only in my third month with Fora but I have been blown away by how cutting edge this agency is, and by the training and support system. I originally planned to get my travel agent license as sort of a side thing, to make money for what I already do on a regular basis (i.e. plan trips). But seeing what Fora has put together, my vision has expanded significantly. I want to, and am working towards, making this a full-fledged business. I love Fora and am proud to be a part of the community. I tried another host agency first and actually left (even though I had already paid the annual fee) because I didn’t feel supported or confident in the way the agency presented themselves in terms of training and marketing. Fora was a complete 180 from that experience.

I’m excited to grow with Fora!