Fora Travel

Fora is my host agency and what a great agency it is! It allowed me to start my business part-time while still working full-time. Many other travel agencies I had looked at required me to work a certain number of hours, work a specific number of leads, as well as provide a certain amount of commissionable sales. Finding Fora allowed me to realize a dream I held for 32 years, and for that, I will always be so thankful!!! Fora is an amazing host agency providing training across all suppliers for all forms of travel. Additionally, the Fora support staff provides amazing support delivered quickly and accurately. Commissions are paid out by this incredible staff quickly and accurately allowing me to focus on my business. I am living my dream every day thanks for Fora!

I just celebrated three years at Fora; it has been an exceptional experience from day one! Fora offers a warm, inviting community that loves crafting incredible travel experiences as much as I do. Everyone at Fora HQ is eager for travel advisors to succeed by offering an extensive support structure with ongoing training and a robust community platform. Through its premiere partnerships, Fora opened up the travel world to me in a way I didn't think possible! Wherever I travel, I love that hotel, DMC, and event partners are eager to meet me because they know and respect the Fora brand. I know Fora will be with me every step of the way as I grow my travel business!

As a travel advisor, I’ve worked with two other host agencies, but my experience with Fora Travel has been exceptional. From the moment I joined their platform, I felt supported and empowered to grow my business in ways I hadn’t imagined.

One of the standout features of Fora is the seamless technology and tools they provide fro Hotels and would be great to see more systems integrated for selling experiences, transportation, tickets, sightseeing, etc. Their forum portal is intuitive and makes it incredibly helpful to connect with other colleagues.

The support from Fora’s team is unparalleled. Their onboarding process was smooth, and their continuous education resources are second to none. Whether it’s webinars, guides, or one-on-one assistance, Fora ensures you’re equipped with the knowledge and tools to succeed. Their commitment to empowering advisors is evident, and I feel like I’m part of a vibrant, professional community.

Another highlight is their partner branding feature, which allows me to send branded communications to my clients. It adds a level of professionalism that enhances my brand’s reputation and client trust. My clients often comment on how seamless and personalized their experience feels, thanks to the tools Fora provides.

Fora also takes the guesswork out of supplier relationships. Their curated list of preferred partners means I always have access to high-quality, reliable services, which has significantly boosted my clients’ satisfaction.

I couldn’t be happier with my decision to partner with Fora Travel. They’ve not only made my job easier but have also helped me elevate the level of service I provide to my clients. If you’re looking for a host agency that truly invests in your success, Fora is the one to choose.

As a newcomer to the travel advisory field, I've been incredibly grateful for the robust support, training, community, and resources Fora has offered to my business. Initially, I doubted how much I could achieve, but now I believe I may hit a significant milestone within just 12 months. Their commitment to making the onboarding process seamless has been outstanding. They're consistently receptive to suggestions on enhancing our experience and continually enhance their platform effectively. Today, I'm thrilled to share that my clients consistently give my services high marks, thanks in large part to the exceptional hotel connections I've established through Fora Travel. Additionally, their online booking platform enables me to provide almost instant quotes to clients seeking options (which is incredibly useful). Commissions are always paid on time, adding to the reliability and professionalism of working with Fora. The Agency's branding (very modern and hip) also contributes to the client experience, making them feel part of an inclusive, luxury community. I highly recommend them, especially for those interested in serving high-end/luxury clients, as their preferred affiliations grants them excellent industry connections. I couldn't be more satisfied.

I joined Fora Travel five months ago, and I am absolutely loving it, even though I'm not working full-time. Here are a few things that stand out to me:
Luxurious Feel: From the moment you log into Fora, you can sense the luxury. The platform is user-friendly and clearly a result of significant investment in cutting-edge technology.
Wide Range of Options: One of the best aspects of Fora is the variety of options available. Whether you're looking for budget-friendly hotel or high-end luxury accommodations, Fora has it all. The numerous partnerships with different hotels make finding the perfect place for clients incredibly easy.
Efficient Commission Payments: Fora is very straightforward and organized when it comes to paying commissions. This reliability and transparency make the business side of things smooth and stress-free.
Knowledgeable Community: The Fora community offers a wealth of knowledge. Being part of a network of experienced and passionate travel advisors has been incredibly beneficial. The shared insights and support have been invaluable in enhancing my skills and knowledge.
Endless Resources: Fora provides endless resources that help me excel in my role. From comprehensive training materials to marketing tools and industry insights, everything I need to succeed is at my fingertips.
Overall, my experience with Fora Travel has been fantastic. The combination of luxury, technology, variety, efficient operations, knowledgeable community, and endless resources makes it a standout platform for any travel advisor. Highly recommend!

As a brand new travel advisor, I have SO appreciated the infrastructure, training, community, and support that Fora has provided. They have really made it a breeze to get started in this industry. They're always super open to feedback about how they can provide a better experience for their advisors, and are constantly making good improvements to their platform. High recommend for anyone looking to work with higher-end/luxury clientele, as they are a Virtuoso agency so have great relationships.

I’ve tried other host agencies and tried going at it on my own. The benefit outweighs the cost so far. I’ve received more training opportunities, better benefits to entice clients and plenty of customizable resources to help market my business. I usually want to be in complete control, but I found a host agency that I’m calling home. I plan to stay with FORA for a long time and grow my business. I recommend anyone looking to start their travel advisor business apply and start with FORA.

In the short time I've been with Fora, I'm very pleased with the training and marketing materials provided. I still have a lot to learn as I build my business and Fora HQ has been so supportive along the way. Training can be done on your own time with the recordings or live virtual opportunities. My only problem with the live sessions is the timing since I'm on the west coast and have a day job. With Fora HQ based out of NY, I find a lot of trainings are early in the morning or right in the middle of the day. I'm pleased with Fora's guidance and flexibility on how to build your brand/business while staying within the brand guidelines,. Templates and content to share across your chosen marketing method(s) have been super useful! I'm eager to get to Pro status so setting early goals and getting comfortable with the uncomfortable feeling of "selling myself" is the key to growth.

Joining FORA was a breeze, and their initial training covered the basics thoroughly, which was helpful. It was refreshing to have the fundamentals spelled out, especially since not many agencies offer that level of detail. Their marketing is basic but beautiful, easy to implement, and helpful for new or part-time agents. They also provide ongoing opportunities for supplier training, which I find very valuable.

However, there's a significant gap in support when it comes to learning about the business aspect of advising. Many new agents are left to navigate on their own, resulting in mistakes that don't align with the promises made to clients or to agents during recruitment.

Initially, I appreciated the convenience of not having to manually submit for commission. But due to accounting and payment errors, I've had to resort to using Sion to track my own commissions.

It's disheartening to witness FORA's focus on recruiting rather than supporting their current agents or emphasizing the value of working with a travel agent. By portraying this profession as easy without offering sufficient support, it undermines the credibility of our industry and makes it challenging to attract luxury clients—especially when FORA is actively recruiting them to join as agents themselves.

Fora has started taking our clients and making them agents, and don't give us any notice or profit share. This makes it incredibly hard to build a business. Once a client adds me on instagram, they start getting direct marketing from Fora (due to the algorithm). My best client texted me and said she's now joined Fora, but just to book travel for herself and family. Has no interest in making it a business. She just wants the discounts and the commission for her own travel. I'm happy for her - but just lost 30k in revenue overnight for next year and I'm worried my other clients will do the same. I know Fora wants to build its deck of advisors, however they have to find a way to do it without destroying the businesses their agents are building. It's not fair to take all of our best clients and turn them into agents with no warning, no apology and no notice even. It's very disheartening.