Fora is a data-driven company. We also get that not everyone wants to be in the data weeds all the time. So we leverage data to make advisors’ lives easier, providing insights on bookings, clients, and trends so they can successfully build and scale their businesses—and work smarter, not harder.

Want to join our community? Apply to become a Fora Advisor today. 

Data insights to drive bookings

Summer is prime travel—and booking—time. It’s a great time to  find new clients and reengage old ones. We recently launched our summer travel campaign, a multi-faceted effort to get more clients in the hands of our advisors—using data, of course. As part of this campaign, advisors receive lists of past clients who haven’t booked recently. Advisors also get marketing templates to easily reach out to clients. 

We also use booking data to alert advisors about travel trends, then incorporate these destinations into shareable social media assets. Data, strategic timing, and well-designed marketing assets equip Fora Advisors with the tools needed to inspire clients. 

Data-driven platform to keep you organized 

Portal is Fora’s all-in-one platform for advisors to make bookings, manage clients, access marketing assets, and complete training. Portal keeps track of everything so you don’t have to. Instead, you get to focus on the fun part of the job: bringing incredible trips to life.

When you log into Portal, the first thing you see is a dashboard that displays how much travel you’ve booked this year, how many clients you have, the total commission you’ve received, and when the commission payout will land in your bank account. There’s no guessing, no chasing commission, and no wondering when (and if) a hotel will pay you what you’re owed. We handle all that and package the data up so you can access it in one seamless interface. 

In addition to tracking all things related to clients and booking, Portal also tracks your progress in our certification programs. With a glance, you know exactly what’s required to reach the next level, whether that’s Certified,Advanced, Pro, or X status.

Data-driven insights make you an expert

Much of the value of being a travel advisor lies in the expertise you bring to the table. Clients get insider recommendations and exclusive insights they otherwise can’t find on the Internet or via ChatGPT. It’s impossible to know all hotels and destinations around the world, however. But that’s where community—and data—come in. At Fora, we help fill those gaps, so you can confidently plan trips, even to the places you’ve never been. 

Portal displays helpful details, like how many times a hotel has been booked and by how many advisors. In addition to hotel photos and location, you’ll see which preferred partner programs the hotel belongs to and any partner perks. And for another layer of intel, you’ll have access to helpful property reports and client reviews. Client reviews come from real Fora travelers and are accompanied by a star rating and date stamp. Property reports are in-depth, candid hotel overviews penned by fellow advisors. 

Travel advisors know what’s most helpful, especially to other agents. It’s not the number of rooms a hotel has or the square footage, per se (both of which you can easily find in the high-level hotel description). Instead, expect insider secrets, expert tips, and quirks to consider before sending clients there. Maybe a hotel is great for couples because of its sexy, moody vibe, but terrible for families given the small rooms with limited connecting options. All this information—accessible only to Fora Advisors—allows you to make more informed choices for your clients. 

Ready to join our data-empowered community? Apply to become a Fora Advisor today.