I joined LuxRally Travel because I was drawn to the client‑first philosophy championed by co‑founder David Eisen. The idea of LRT not charging us agent fees, and in-turn us agents not charging clients fees - both rare in this industry - were unique. As a new agent unsure of how quickly I’d find success, I was afraid of paying monthly host fees and costing myself money instead of making money. Their promise of doing things differently and putting the clients first was also a major selling point. Two years later, I feel ready to give a thorough and honest review for anyone considering joining LRT.
A Culture of Constant Change
LRT has grown rapidly, and with that growth has come frequent, sometimes overwhelming change. I completed an intensive training and practical exam to join, only to have the entire training platform replaced shortly afterward - and then replaced again in early 2025. Each time, existing agents were expected to retake the full program, and course access was locked until we did. While the newest version is robust and genuinely helpful, I wish it had been optional for established agents and available as reference material without requiring a full redo. For those actively selling, repeating training can feel redundant or like a poor use of time.
The same pattern applied to communication tools. We’re now on our third system, Circle. While it still has quirks, it’s an improvement over juggling Facebook Messenger and Discord where it was impossible to follow a conversation.
Evolving Expectations
During my interview, I was told there were no sales minimums. By the time I finished training, a $30k minimum had been introduced, and it has since increased to $50k. I understand the logic - especially since agents pay nothing to join - but the shifting expectations create stress for many and felt like a bait‑and‑switch. Personally, I met the minimum quickly, but I’ve seen how the pressure affects others.
Early Management Challenges
In the beginning, many leadership roles were filled by successful agents. While they were well‑intentioned, being a strong seller doesn’t automatically translate into being an effective manager. With my HR background, some of the early weekly calls were difficult to listen to. Support was inconsistent, and many agents, myself included, often felt ignored or left to fend for ourselves. Several of us formed informal support networks to have a safe space group of peers to turn to for help without being ignored or ridiculed. I felt that many of them didn't share David's warmth when it came to people seeing assistance.
A Turning Point in Leadership
David was very busy working on the tech and just didn't have the time to be as involved as he once was. Things shifted significantly when co‑founder Courtney Eisen seemingly took a more active leadership role. After experimenting with a few structures, LRT now has dedicated managers for new agents, luxury agents, and mass‑market agents, along with a posted manager‑on‑duty schedule and an urgent “Help Me” forum on Circle. Response times have improved dramatically, and the overall environment feels more stable and professional.
FastBook and Tools
One of the biggest innovations has been David’s self-created booking platform, "FastBook". It allows agents to compare hundreds of hotel rates on a single page and has evolved considerably since its launch. Early on, rate and room-mapping issues made it intimidating, but continuous updates, including an brand new AI component and helpful tags like “Slick Deals”, have made it a genuinely valuable tool. The ability to create and share hotel lists is especially useful when researching destinations.
LRT has also added insurance options, transfers, excursions, rental cars, and is developing what I'm calling "FastCruise" and an airfare booking systems. These tools streamline the booking process and save time, especially since client information auto‑populates across components. Even better, they allow us to get paid faster.
Final Thoughts
LRT is not a static or traditional host agency. It’s fast‑moving, ambitious, and sometimes chaotic. The constant evolution can be frustrating, but the agency has made real strides in structure, support, and professionalism over the past two years. For agents who thrive in a dynamic environment and appreciate innovative tools, LRT can be a strong fit. For those who prefer stability and slow‑moving change, it may feel overwhelming.
Overall, I’m glad I stayed. The agency today is far more organized, supportive, and agent‑focused than it was when I joined, and I’m optimistic about where it’s headed.