LuxRally Travel CRM is a modern, all-in-one platform designed to help travel advisors plan, sell, and manage trips faster while increasing earnings—without sacrificing control.

Today’s advisors are forced to juggle multiple disconnected systems—supplier websites, CRMs, spreadsheets, proposal tools, payment platforms, and separate AI tools—while also dealing with slow tour operator response times, delayed quotes, and missed opportunities to close while the client is still engaged. On top of that, advisors must learn and manage multiple platforms just to complete a single trip.

LuxRally eliminates that friction by bringing everything into one unified platform.

Advisors can build and book every major component of a trip—including Hotels, Fully Commissionable Air, Cruises, Tours, Transfers, Travel Insurance, Packages, and Activities—all within a single interface. Advisors can choose to build trips manually using a familiar Online Travel Agency-style experience, or leverage AI to accelerate the process—giving complete flexibility in how they work.

At the core of the platform is LuxRally’s AI-powered FastBook system—a conversational AI chatbot that advisors can interact with in real time. Advisors can go back and forth with the AI, refine trips, adjust budgets, swap destinations, and modify components instantly—just like working with a human assistant.

Unlike generic AI tools, LuxRally’s AI does not hallucinate. It is directly integrated into the booking engine and pulls from real-time availability searches, live pricing, and actual supplier data, ensuring that every recommendation is accurate, bookable, and based on real inventory.

The system also uses advanced selection algorithms to automatically identify the best room, rate, and supplier for each booking based on real-time availability, pricing, and conditions—helping advisors maximize value, improve competitiveness, and reduce manual comparison work.

This AI is embedded throughout the entire system, helping automate workflows, reduce manual work, and speed up everything from trip planning to pricing, recommendations, and booking execution.

Advisors can build trips in minutes, recreate full itineraries from major tour operators instantly using real-time availability and pricing, or generate a ready-to-book, multi-city Europe itinerary in under 5 minutes.

The AI is not generic—it is customized to each advisor’s preferences, prioritizing preferred suppliers, hotel lists, and flight preferences first. This ensures advisors gain the speed of AI while maintaining full control over every recommendation and booking.

Trips are assembled simply by adding components to a cart, then turned into beautiful, instantly bookable Trip Proposals.

These Trip Proposals are visually rich and professionally formatted, with high-resolution images automatically pulled into the itinerary—no need to upload or design anything manually. Advisors can also add personalized comments and recommendations, creating a customized, high-touch experience for every client.

Clients can review their trip, explore options, and complete checkout whenever they’re ready. Pricing updates in real time, and the system automatically handles all required data collection during checkout—including traveler details, passport information, TSA data, and loyalty programs. Advisors can also track when and how often a proposal is viewed, providing valuable insight into client engagement and helping them follow up at the right moment.

LuxRally includes full CRM functionality, allowing advisors to manage clients, households, trips, and communications in one place. Advisors can set reminders, automate follow-ups, and schedule payments, ensuring no opportunity is missed. Automated payment schedules allow deposits and future payments to be collected without manual effort.

Client profiles are fully enriched and continuously updated. Passport details, TSA information, and frequent flyer or rewards program numbers are securely stored and automatically applied to bookings, eliminating repetitive data entry and reducing errors.

LuxRally connects to all major OTAs and over 50 supplier APIs, giving advisors access to 190,000 Direct Wholesale Hotels and more than 1.4 million bookable properties worldwide, with real-time pricing, commission optimization, and availability across suppliers.

Advisors have full flexibility over how they price and earn. LuxRally supports a mix of NET rates and traditional commissionable rates, allowing advisors to choose the best option per booking. With NET rates, advisors can apply adjustable commissions, giving full control over margins and increasing yield—often by 50% or more. For commissionable bookings, LuxRally automates collections, while NET rates are automatically paid through the system, eliminating time-consuming billing workflows.

The platform is designed for both competitiveness and service. Advisors can create and share curated Hotel Lists, and LuxRally intelligently pulls from shared lists across the network when available. If no list exists, the system falls back to an in-house algorithm tailored to the client’s budget and preferences. Advisors also benefit from a Google Map view of real-time lead-in rates across all suppliers, with the best values clearly identified against retail pricing—helping them confidently price trips and avoid losing bookings to competitors.

LuxRally enhances the client experience as well. The platform can automatically send VIP emails to hotels, helping secure upgrades, amenities, and special recognition. For high-end bookings (typically over $1,000 per night), clients can be seamlessly handed off to a team of in-house former 5-star hotel concierges who assist with pre-trip planning and on-the-ground experiences—while the advisor keeps their full commission and pays nothing extra.

From a growth perspective, LuxRally includes a built-in influencer marketing platform and advanced lead tracking capabilities, allowing advisors to track exactly where bookings originate—including identifying specific campaigns or even individual pieces of content such as a YouTube video.

Security is deeply integrated into the platform. LuxRally is PCI-compliant and supports 3D Secure (3DS) authentication, adding an extra layer of verification during checkout while enabling liability shift—meaning in many cases, responsibility for fraudulent transactions moves away from the advisor and onto the card issuer, significantly reducing chargeback risk and protecting the advisor’s business.

In addition, LuxRally includes Multi-Factor Authentication (MFA) and Single Sign-On (SSO), providing enterprise-level security while maintaining a seamless user experience.

LuxRally is built for modern advisors who want to move faster, earn more, and deliver a better client experience—without the complexity of traditional systems.

And importantly, LuxRally is exclusive to its agents, with no platform fees and no host agency fees—just a competitive split, allowing advisors to keep more of what they earn while leveraging a significantly more powerful system.