Master the Art of Selling River Cruises at ASTA River Cruise Expo 2026

Join fellow travel advisors at the ASTA River Cruise Expo 2026 in Amsterdam—the premier event for mastering river cruise sales and growing your business. This exclusive event offers firsthand knowledge and training to help you confidently sell river cruises to your clients. 

“I have been a travel advisor for fourteen years. This event made me feel excited and revived. I was learning new things, meeting new people and excited to come home and share what I have learned with my clients.” -ASTA River Cruise Expo 2024 Attendee

✔ Gain expert insights from top river cruise industry leaders

✔ Tour and compare participating ships, experiencing their amenities and services firsthand 

✔ Network with executives and sales leaders from premier river cruise brands 

✔ Explore breathtaking river cruise destinations to better sell the experience 

✔ Access exclusive post-Expo sailings to further enhance your expertise 

Set in the heart of Amsterdam, a city of scenic canals, historic charm, and modern vibrancy along the Rhine River, this event immerses you in the world of river cruising like never before. Elevate your skills, build valuable industry connections, and position yourself as a trusted travel advisor for river cruise sales. 

Don’t just learn about river cruising—experience it. Join us in Amsterdam for ASTA River Cruise Expo 2026 and take your river cruise sales to the next level! 

"The ASTA River Cruise Expo has quickly become one of our most anticipated events, and its incredible growth is a testament to both the growing importance of river cruising and the dedication of professional travel advisors to continuous learning. There’s simply no substitute for experiencing these ships, destinations, and suppliers firsthand. Walking the decks, meeting industry leaders, and exploring breathtaking river cruise routes gives you the confidence and expertise to sell this product with authenticity. If you’re serious about growing your river cruise sales, this event is an unparalleled opportunity to deepen your knowledge and expand your network in a truly immersive setting." – Zane Kerby, ASTA President & CEO