WE ARE AFRICA is the world’s most vibrant gathering of luxury African travel brands, the finest buyers and top international press.

With a shared mission to transform and rebrand African travel for the global luxury market, the We Are Africa tribe celebrates the continent’s diversity, unsurpassed beauty and incredible opportunity.

ENCOUNTER THE EXTRAORDINARY AT WE ARE AFRICA.

WHY ATTEND

WE ARE AFRICA

Africa is the continent where you truly get to encounter the extraordinary. The unique experiences, culture, art, landscapes, wildlife, cuisine and more!

WE ARE AFRICA is the time and place where the most extraordinary exhibitors, buyers and press in African travel continue to gather.

Every year the tribe come together to catch-up, connect, share stories and do what we do best – collaborate in our shared passion for this beautiful continent!