How Travel Agents Can Make Their Mark on Social Media
Back in the days of yore when I was wee lass, there were no personal computers let alone internet and social media (SM). Yes friends, I lived long without the adrenaline rush of retweets, FB likes and Tumblr followers. Oh, how times have changed.
For me, navigating social media is like learning a new language. But the truth is that learning the language of social media is a must for travel agencies. But don’t fret, dear reader. I’m putting together a few basic tips to help your along with your social media marketing . . . and you might even have some fun along the way.
The Big Picture:
According to Dave Chaffey on Smart Insights, 67.5% of internet-users are active on social media this is 31.2% of all living humans! (Trust me, it's a lot.)
Chances are, as you’re reading this, someone is sitting at their office desk. The air conditioner is on too high so even though it’s 98 degrees outside, they’re forced to wear a cardigan inside. They’re eating a sandwich with limp lettuce and sweating cheese, slipping into a daydream so they can have a break from the drudgery of their day. They are daydreaming about scuba diving for the first time in the Caribbean (they’ve always wanted to do that). Or they’re visualizing digging their toes in the warm white sands of Kona beaches, or imagining trekking in the Andes as a milestone to mark their retirement. For thirty minutes, they are thinking about escape.
Chances are they’re scrolling through Facebook, Twitter, or Instagram. They’re looking for images of their daydream to materialize in front of them . . . looking for someone to tell them they can afford to make that dream into a reality—if not now, someday. They may not know it, but they’re looking for you.
What’s the moral of the story? If your travel agency is not up and running on social media, it should be.
Where Are Your Clients on Social Media?
You don’t need a statistic to tell you that everyone and their great-grandmother is on social media. The question is, which platforms do your clients/potential clients use the most?
It can be overwhelming. There’s a lot available. But you don’t have to do it all. Even just picking one or two social media platforms to begin with is a great start. If you’re not sure what platform to choose, or want to make sure you’re currently using the social media to target your client base, check out this quiz below: 1