You don’t need more noise about tech. You need clarity.

Between nonstop AI headlines, a growing stack of subscriptions, and new tools popping up every five minutes, it can be hard to tell what’s actually worth your attention. Most advisors aren’t looking for more complexity. You want practical ways to save time, protect your client data, market more efficiently, and run a stronger business without piling on more busywork.

That’s exactly why we’re bringing back HAR*Wired: Travel Tech Week, happening June 9 - 11, 2026.

HAR*Wired is a free, fully virtual event built specifically for travel advisors and agency owners who want to work smarter, not just chase the latest shiny tool. Over three focused days, we’ll dig into the technology that’s actually shaping how advisors operate right now - including AI, automation, cybersecurity, CRMs, marketing systems, booking and payment tools, and the behind-the-scenes workflows that help agencies grow without burning out.

Registration is open now, and all sessions will be available on replay.

Why HAR*Wired matters right now

Technology is moving fast, and it can be hard to tell whether you’re looking at a real opportunity or just more noise.

You know there are tools out there that could help you save time, streamline your systems, improve your client experience, or boost profitability. But knowing what’s useful and knowing what’s just hype are two very different things.

That’s what we keep hearing from advisors: you don’t just need more tools. You need clearer guidance on what’s worth your time, how to use it well, and whether it actually fits the way you run your business.

That’s where HAR*Wired comes in.

This event is designed to help you cut through the noise, get a better handle on what’s changing, and make smarter decisions about the systems supporting your business. Because the challenge right now isn’t a lack of options. It’s that there are too many. HAR*Wired is about helping you move past that overwhelm and walk away with practical next steps.

What you’ll learn at HAR*Wired 2026

HAR*Wired 2026 is built around the questions advisors are asking right now, including:

• How AI and automation are reshaping the travel industry - and what’s actually worth using
• Best practices for CRMs, client data management, and cybersecurity
• How to automate marketing without losing your personal voice
• Data-driven strategies for smarter growth and greater profitability
• What’s new in booking platforms, payment tools, and revenue optimization
• How to build a tech stack that fits your business without the overwhelm

This isn’t about adding more tools just because they exist. It’s about helping you make smarter decisions about the systems you use and the way your business runs.

A look at each day

Day 1 - Tuesday, June 9: How Advisors Win with Tech

Day One is all about strategy, systems, and the client experience.

Before you buy another subscription or try to duct-tape together a new workflow, it helps to step back and think about what your business actually needs. This day is designed to help you choose tools more intentionally, with a clearer understanding of how tech fits into the bigger picture.

Day 2 - Wednesday, June 10: Scale Smarter

Day Two focuses on automation, marketing, and profitability.

This is where we get into the practical systems that can help you grow without living on the edge of burnout. From streamlining repetitive tasks to using better data and more efficient marketing workflows, the goal is to help you build a business that runs more smoothly and supports stronger results.

Day 3 - Thursday, June 11: Demo Day

Day Three is our full live Demo Day, and honestly, this is one of the biggest reasons to register.

Instead of spending weeks researching tools one by one, sitting through scattered sales calls, or trying to compare features across a dozen tabs, Demo Day gives you a shortcut. You’ll be able to watch live, back-to-back product demos, compare tools side by side, ask questions in real time, and leave with a much clearer sense of what might fit your business.

That kind of research can easily take months on your own. Demo Day brings it all into one place.

Who HAR*Wired is for

HAR*Wired may be a great fit if you:

• feel curious about AI but don’t know where to start
• want to automate parts of your business without sounding robotic
• are reevaluating your CRM, systems, or workflows
• want to make smarter tech investments instead of buying based on hype
• are tired of feeling like you’re always behind on technology
• want practical next steps, not just big-picture talk

Whether you’re newer to the industry, years into your business, or leading a team, HAR*Wired is designed to help you make better decisions about the tools and systems supporting your work.

Register for HAR*Wired 2026

HAR*Wired: Travel Tech Week runs June 9 - 11, 2026 and is completely free to attend.

Registration is open to travel advisors, agency owners, and those exploring a career in travel. You’ll get access to the live sessions and replays.

You don’t need to adopt every new tool or become a tech expert overnight. You just need a clearer sense of what could genuinely help your business run better.

Register now!