Picture this: Your client books a dreamy couples' retreat with friends through you in January. The rates were fair—within their budget but stretching it slightly. You secure their reservations, confident you've delivered value.

A month later, one of the other couples mentions at dinner how affordable their room was. They booked 10 days after your client and paid hundreds less for the exact same accommodations. Your client checks the hotel's website, but rates have climbed back to original levels. The opportunity to save has passed—or has it?

This scenario used to mean an uncomfortable conversation and potential damage to the advisor-client relationship. Not anymore.

Enter Fora's Price Drop feature. When you book refundable hotel stays for clients through Fora's platform, you're not just securing their reservation—you're protecting their investment and your reputation. Price Drop automatically monitors hotel reservations for better rates, alerting you instantly so you can rebook at the lower price.

Want to join our community? Apply to become a Fora Advisor today.

How Price Drop works for advisors

1. You book a hotel for your client through Fora’s Portal.
2. Fora's proprietary technology monitors the rate daily.
3. If the price decreases by at least $50 and 5%—and the booking is refundable—you receive an alert.
4. You rebook your client at the lower rate, saving them money while strengthening trust.

The entire process is streamlined through your advisor dashboard.

Why this changes the game for travel advisors

Hotels operate on dynamic pricing models—rates fluctuate based on demand, seasonal trends, and inventory management. While this creates opportunities for savvy travelers, it also creates risk for advisors who want to deliver the best value to their clients.

Traditionally, advisors faced an impossible choice: book early at potentially higher rates to secure inventory, or wait and risk availability while hoping for price drops. Both strategies carried relationship risks.

Price Drop eliminates this dilemma. You can confidently book refundable rates knowing that Fora's technology will catch better pricing after booking. This means you can secure your client's preferred dates and accommodations while still capturing savings opportunities—even when you're not actively monitoring rates. 

The advisor advantage

Build client trust. When you deliver unexpected savings after booking, you're proving your value. Clients see that working with you means continuous advocacy for their best interests, even after transactions are complete, which helps grow your business.

Remove booking stress. Price Drop takes the guesswork out of timing. You can book refundable rates without second-guessing whether you should wait for potential drops. Fora’s technology is working behind the scenes to optimize pricing.

Deliver proactive service. Instead of clients discovering better rates on their own (and questioning your recommendations), you're the one bringing the savings to them. This positions you as the expert who's always working on their behalf.

Ready to become a travel advisor? Apply to become a Fora Advisor today.