Travel advisors often get caught up in one of two traps in building their business: in the first trap, they are too focused on "selling", making their business transactional and unfulfilling. On the other hand, in many cases an advisor has joined the industry because they enjoy creating memorable travel experiences for their clients. To some, the idea of "selling" feels inauthentic. This second trap of discomfort in selling can stall momentum and limit healthy margins. What if there is more to sales than selling? Brownell's Chief Development Officer, Kerry Dyer, Director of Partnerships, Katherine Norton, Director of Marketing & Communications, Elizabeth Roberts, and Director of Advisor Development, Margaret Haas Wolf will share their expertise to give you the confidence you need to boost your business without sacrificing the client experience.