Good to know:

• The ITB Berlin Convention will take place as part of ITB Berlin from 3 - 5 March 2026 at the Berlin Exhibition Grounds.
• In 2024, the convention attracted 24,000 visitors, participating in 4 stages with a total of 17 themed tracks.
• The motto of the convention 2025 was: The Power of Transition lives here.
• Participation in the ITB Berlin Convention is included in the trade fair ticket. Tickets are available in the ITB Berlin Ticketshop (availeble in December 2025).
• All sessions of 2025 were streamed and can be viewed on our YouTube channel.

Shaping the Future of Tourism with the ITB Transition Lab

Learn how technological innovations and changing customer behavior are revolutionizing the tourism industry.

The ITB Transition Lab provides you with practical recommendations on digitalization, AI, sustainability, and beyond.

Dive into the key topics shaping the future of tourism: from the integration of AI into the customer journey to the creation of sustainable marketing strategies. The ITB Berlin Transition Lab offers exclusive side-events with 20 compact insights in just 90 minutes, helping you understand how these shifts affect your organization and the actions you can take to come out stronger.

Tickets will be available from December 2025.

More about the ITB Transition Lab

ITB Berlin Convention overview

Top international speakers & unlimited expert knowledge

The ITB Berlin Convention serves as the epicenter for transformative knowledge and discussions in the global tourism industry.

Under the theme "The Power of Transition Lives Here.", over 400 international speakers will share their insights in thought-provoking sessions covering key topics such as sustainability and technology. Get a sneak peek at the program highlights for ITB Berlin Convention 2025 and feel the excitement building for the inspiring days ahead in March!

Discover more about the individual convention tracks by exploring this clear overview: