WHAT IS

WE ARE AFRICA

HEADLINE PARTNER

WE ARE AFRICA is the world’s most vibrant gathering of luxury African travel brands, the finest buyers and top international press.

With a shared mission to transform and rebrand African travel for the global luxury market, the We Are Africa tribe celebrates the continent’s diversity, unsurpassed beauty and incredible opportunity.

ENCOUNTER THE EXTRAORDINARY AT WE ARE AFRICA.

WHY ATTEND

WE ARE AFRICA

Africa is the continent where you truly get to encounter the extraordinary. The unique experiences, culture, art, landscapes, wildlife, cuisine and more!

WE ARE AFRICA is the time and place where the most extraordinary exhibitors, buyers and press in African travel continue to gather.

Every year the tribe come together to catch-up, connect, share stories and do what we do best – collaborate in our shared passion for this beautiful continent!

I’M AN

EXHIBITOR

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I’M A

BUYER

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I’M

MEDIA

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“Incredible meetings and unforgettable social gatherings. It’s the only show in Southern Africa that high-end African product should invest in.”

LINDSEY ORRELL - TSWALU KALAHARI RESERVE

“Our best We Are Africa yet!! Simply mind blowing and success all round.”

HILTON WALKER - GREAT PLAINS CONSERVATION

“It’s a wonderful show that puts together quality product and buyers and can’t be compared to many other shows. To have the 3 days full of great meetings is a ROI hard to duplicate. And so well organised!”

BRUCE SIMPSON - NORTH ISLAND

“Wow, most amazing show ever attended, from the un-conference to the quality of vendors, just wow. Well Done.”

RICK REICHSFELD - ALPINE ADVENTURES/ADVENTURES AFRICA

“A fabulous first experience of WAA – who knew a work conference could be so fun?! Very high standard of accommodation, venues, catering, and entertainment, and of course all the right movers and shakers in attendance throughout. “

ALICE CALLANDER - SALLY AND ALICE TRAVEL CO.

“One of the best years at WAA – incredible appointments and great business. It really is a privilege for us to be at WAA, it is only when you attend this show that you realise how spoilt you are in comparison to other shows.”

SALLY GRAY - RED CARNATIONS HOTELS

“If you had to choose only one event to attend each year, WAA would be that event.”

DOMINIC GRAMMATICAS - GOVERNORS CAMP

“Honestly the most inspiring, creative, touching and rebellious trade show I’ve ever experienced! Full of visions, surprising finds and motivating debates about passionately trying new paths of partnerships in our trade.”

RENE ROSEBURG - THE PASSIONIST

“As a newbie, I had heard of the show many times from others and I was blown away. Best quality meetings I have ever had at any show. Slickest operation and great presentation.”

ROD CASSIDY - SANGHA LODGE

“Totally RAD! Absolutely breathtaking and highly creative!”

CYNTHIA MOTHELESI - BOTSWANA TOURISM ORGANISATION

“In thirty years of being in the safari travel ‘business’, this without doubt is the best, the absolute best, travel show by far. The incredible detailed organisation, quality of suppliers and buyers, location and WOW factors, reflected We Are Africa 2017 as being number one!”

KATE PIRIE - THE EXPLORATIONS COMPANY

“This is a rock ‘n roll event, with excellent meetings, well curated with a considered attempt to challenge the tourism status quo and compel delegates to think outside of the paradigm.”

IAIN HARRIS - COFFEEBEANS ROUTES