The Best Ready-Made Marketing Tools for Travel Agents
Being a home-based travel agent can often feel like a juggling act. You’re managing your clients, your relationships with suppliers, your business’s finances, and maybe even your employees.
When you’re swamped (which is a good thing, right?), marketing your business can be the one part of your act you let slip.
It’s intimidating and time-consuming to come up with ideas for content and graphics, and then develop a plan for when and where to put them. Most of us aren’t graphic design experts, but you don’t want to put something out in the world that is unprofessional or unappealing.
The solution? Work with a host agency with a dedicated marketing team. It will save you time, money, headaches and allow you to focus more energy on your clients! You won’t have to do the creative legwork or worry about communicating with suppliers about promotional materials, because the host agency’s staff will do it for you.
Marketing Forms & Letters
Communication is key, but so is saving time! Having templates for your day-to-day transactions with customers means you don’t have to start from scratch when figuring what you want to say to your clients. A top-tier host agency like KHM Travel Group will provide you with customizable documents, like introduction letters, welcome home letters, and invitations to travel-themed parties.
Of course, you can always add your own personal touches to fit with your business needs. These pre-written templates are meant to be a starting point for building a consistent, thoughtful marketing strategy as a travel professional.
Social Media Marketing Kit
You’ve heard it before: social media is one of the easiest and least expensive ways to engage with clients and prospective clients. Let’s run through the list: Facebook, Twitter, LinkedIn, Instagram, YouTube...where do you even begin?
Look to your host agency. They have done their research (hopefully) on behalf of their travel agents, and know what is involved in setting up and managing accounts on all the popular social networks.
For instance, KHM Travel Group has a section in their agents-only online portal dedicated to social media resources. Here, the agents will find links to instructions on account set up for each medium, as well as a series of guides with marketing tricks and tips. If you’re going to be putting yourself out there, you might as well do it right!
Supplier Marketing Resources
If you’re a cruise fanatic, you’ll want to promote your favorite cruise line, or get the word out about a limited-time discount available to your clients. KHM Travel Group has pre-designed, supplier-specific graphics and pre-written talking points, Facebook updates, and Tweets for all of their most popular suppliers, including Funjet Vacations, Royal Caribbean, and Sandals Resorts.
This includes graphics and content for current promotions or newly launched cruise ships and resorts. KHM Travel even has graphics to market flights and packages from certain cities!
All of these can essentially be copied and pasted to your agency’s social media accounts. You’ll be dishing out eye-catching content with just a few clicks!
When considering a host agency, research the ready-made marketing and branding materials available to you. If the host agency has done their homework and utilized their own creative resources, all you’ll have to do is fill in a few blanks, or make a post to your Facebook page. Your prospective clients will see how professional you are, and you’ll have one less thing to juggle.
To learn more about building a thriving, fun business as a travel professional, visit khmtravel.com or give us a call at 1-877-220-9260 ext. 2200.
