This week for the Friday 15, we're opening 2026 with By Iris Co and Iris! Let’s have some fun, plus some questions to discuss this Friday at 12 pm CST. Join us for the Friday 15, as well as Host Week 2026! 

1. Take us back to the beginning. What sparked the idea for your business, and what made you brave enough to actually say, “Yep, I’m doing this”?
2. When you look back, what went better than you expected and what part of building your business was way harder than anyone warned you about?
3. You wear more than one hat with your businesses, how did you know when it was the right time to expand, and how do you decide what’s worth your energy versus a shiny distraction?
4. For the advisors and agency owners listening who are building something of their own right now, what’s the one piece of advice you wish someone had given you earlier, the kind that would’ve saved you time, money, or a few gray hairs?