Adventure ELEVATE Europe - 21-23 May 2024

Event Details

Nestled within Austria’s Tyrolean Alps, the charming town of Kitzbühel is best known for its world-class skiing and the renowned Hahnenkamm race. But in warmer weather, extensive networks of cycling and hiking trails offer abundant opportunities for outdoor enthusiasts to explore the rolling hills that surround the town. With a culture long-dedicated to sports and recreation, come see why the region’s concept of Sommerfrische – or “summer retreat” – has drawn international visitors to its mountains for more than a century.

Join the ATTA community in Kitzbühel, Austria for AdventureELEVATE Europe.


  1. Pre-Event Adventures for buyers and media
  2. Pre-scheduled Marketplace for inbound suppliers
  3. Keynote and educational sessions
  4. Multiple networking opportunities

  1. Regionally-focused content
  2. Networking lunches and coffee breaks
  3. New connections, relationships, and partnerships


Tuesday, 21 May

Day of Adventure, Opening Reception

Wednesday, 22 May

Keynote, Marketplace, Networking Lunch, Additional Learning

Thursday, 23 May

Marketplace, Concurrent Sessions, Closing Sessions, Closing Keynote, Closing Reception

New to AdventureELEVATE? Not sure what to expect? Watch this video to learn more about the history behind this ATTA event.

What is AdventureELEVATE Europe?

Welcome to the first AdventureELEVATE Europe – a dynamic event in the heart of the Alps, set against the backdrop of Kitzbuhel. Tailored for outbound tour operators, travel advisors, and media, this event blends networking and education with the stunning landscapes of the Alps.

Immerse yourself in keynote sessions and creative education that inspire discussions on industry trends, all while enjoying both structured and casual opportunities for connection. AdventureELEVATE offers pre-event adventures, allowing participants to experience the adventure landscape firsthand and showcase the unique offerings of Kitzbuhel, the Alps, and the Trentino region.

At AdventureELEVATE Europe, you will be able to tap into ample opportunities for pre-scheduled meetings that will be key in developing new partnerships between regional suppliers, outbound tour operator buyers, and attending editorial media.

Join us for AdventureELEVATE Europe, where the spirit of adventure meets the charm of the Alps, creating an event that is as unforgettable as the landscapes that surround it.