Where Independent Advisors Rise Higher

If you’ve hit a ceiling in your travel business, Altitude by Direct Travel was built for exactly that moment.

Altitude empowers experienced independent travel advisors with the support, supplier relationships, and business resources needed to reach new heights.

Built around the belief that independence and growth go hand in hand, Altitude provides the foundation for advisors to strengthen their brand, expand their opportunities, and achieve their vision of success on their own terms. 

Who We Are

Launched in 2026 and backed by Direct Travel's 40+ years of industry leadership, Altitude provides independent advisors with access to the infrastructure, partnerships, and expertise of a leading travel organization while preserving the flexibility and autonomy that are essential to entrepreneurial success.

Altitude is intentionally selective, bringing together a community of professionals who share a commitment to excellence, collaboration, and growth. It's an environment where advisors can learn from one another, exchange ideas, and elevate their businesses together.

What You Actually Get

Access to the Virtuoso® Network

Through Direct Travel, Altitude advisors gain access to the Virtuoso® Network, one of the world's most respected luxury travel consortia. This provides access to preferred partnerships, exclusive client amenities, enhanced commission opportunities, and valuable relationships with leading hotels, cruise lines, tour operators, and travel suppliers worldwide.

Dedicated Support, Built Around Your Business

Altitude advisors have access to a dedicated Strategic Sales team, supported by specialists across Leisure Partnerships, Marketing, Operations, and Air. Whether you need guidance, resources, or operational support, you'll have experienced professionals available to help you grow your business.

Air Support Designed for Flexibility

Our full-service Air Team supports complex itineraries and provides access to global air contracts. Advisors who prefer a self-service option can utilize Direct Lift, our air and hotel booking platform.

Essential Tools for Success

Altitude advisors have access to a suite of industry-leading tools, including:

• Direct Tracker for commission tracking and reporting
• Travefy for itinerary management
• Revelex for cruise and tour bookings
• The Hangar, Direct Travel's internal resource hub for partner information, communications, training, and program updates

These tools are available to help you operate efficiently and support your clients with confidence.

Marketing Support That Elevates Your Brand

Our marketing team develops and manages co-branded campaigns designed to engage your clients while keeping your brand front and center. Advisors also receive:

• A complimentary hosted website
• Access to Direct Travel exclusive Private Sales
• Lead generation opportunities
• Customizable branding options using either Altitude or your own brand identity

Our goal is to provide the resources and expertise so you can focus on building client relationships and growing your business.

Opportunities for Growth

Altitude is designed to help advisors maximize their earning potential through:

• Competitive commission structures with revenue-based growth tiers
• Access to Virtuoso preferred partnerships and exclusive client amenities
• Lead generation programs designed to support business development
• Monthly commission payments via direct deposit

Many Altitude advisors have built highly successful businesses and achieved significant revenue growth through the combination of supplier partnerships, support resources, and client acquisition opportunities available within the program.

Why Advisors Choose Altitude

You have a proven track record. Altitude provides the resources, relationships and support designed to help established advisors scale efficiently, without starting over.

Highlights

• Access to the Virtuoso® Network through Direct Travel
• More than 40 years of Direct Travel industry relationships and supplier partnerships
• Flexible business model with no startup costs
• Access to leading technology, marketing, and operational support
• A collaborative community of experienced travel professionals

Training and Professional Development

Continuous learning is an important part of long-term success. Altitude advisors have access to:

• Live and on-demand educational webinars
• Virtuoso Travel Academy
• Monthly Leisure and Altitude Town Halls
• Weekly Luxury Lounge sessions
• The Annual Direct Access Conference
• Industry events and FAM opportunities

Top-performing advisors may also be invited to exclusive hosted gatherings that provide opportunities to connect with peers, share best practices, and deepen supplier relationships.

Transparent Fees

We believe in clear, straightforward pricing.

• No startup costs
• $900 annually for advisors with under $35,000 in annual revenue
• Optional GDS access: $75/month
• Invoicing services: $10 per booking
• Direct Lift self-service air booking: $18 per ticket
• Full-service Leisure Air Desk: $38 per ticket
• Optional Travefy subscription: $20/month per user
• Sub-IC or assistant setup: $295 per additional advisor

Is Altitude Right for You?

Altitude is designed for experienced advisors who:

• Have an established book of business*
• Want access to Virtuoso and luxury-focused supplier partnerships
• Value professional support and a collaborative advisor community
• Appreciate the flexibility to operate under their own brand or the Altitude brand
• Are focused on growing and evolving their business

*While we do not offer a structured new-to-industry training program, we are open to individuals who are new to the travel industry and demonstrate a strong commitment to building and growing their business.

 Ready to Elevate Your Business?

Visit altitudetrvl.com/join-altitude and complete a brief inquiry form. We'd love to learn more about your business, your goals, and how Altitude can support your continued success.