Lugano Switzerland

Lugano Switzerland

Event Details

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Air. Water. Fire. Earth.

The Adventure Travel Trade Association (ATTA) is thrilled to have our annual Adventure Travel World Summit (ATWS) back in-person, for the first time since 2019! 

Centering the Summit’s theme around the four natural elements - air, water, fire, and earth - attendees will be reminded during adventures and educational sessions of the most foundational wonders on which our relationship with nature depends. Switzerland, as a leader in sustainable tourism, will offer tangible examples of generating a mutually-nourishing relationship with nature, while delegates discuss the complexity in restoring nature’s balance in an unpredictable world, and how people and adventure tourism benefit when sustainability is prioritized.

Over 750+ delegates from around the globe will be in attendance, from every sector of the adventure travel industry: tour operators, adventure travel writers and influencers, tourism boards, gear partners, and industry partners.

Experience the special and unique adventure travel community that gathers for this event – people genuinely interested in exchanging ideas that spark creativity, people that are willing to share their business obstacles to help others solve their own; people that want to build new partnerships they would have never imagined or had access to previously.

Join the changemakers this 3-6 October in Lugano, Switzerland and be a part of ensuring our global travel community is always evolving and moving forward collectively, for the greatest impact!

What is the Adventure Travel World Summit?

New to the Adventure World Travel Summit (ATWS) - also commonly referred to as the Summit? Not sure what to expect? Watch these videos from previous years to see highlights and hear what attendees, media, partners and more had to say about their ATWS experiences.