3 Ways to Find Clients as a New Advisor

December 18, 2023

You’ve got the passion, you’ve got the knowledge, you’ve got the drive. The only thing remaining in your quest to becoming a travel advisor? The clients. Of course, a successful travel advisor isn’t just someone who plans dream vacations, but rather a person who builds strong connections with clients that trust them to fulfil their travel aspirations.

Here are three indispensable tips on how to find and connect with clients effectively.

1. Use the power of your network

You may already be sitting on a goldmine of potential clients and not even know it. Reach out to your friends, family, and neighbors, who can make up the foundation of your client roster. This immediate circle also has friends, family and neighbors of their own that you’re able to tap into. Leveraging the existing trust and relationship you have with your network, you can showcase your passion for travel. Word-of-mouth recommendations from your network can become one of the best ways to build up a clientele.

2. Get social

Outside of your close circle, social media is another amazing way to connect with a broader audience and to showcase your skills as a travel advisor. Create accounts on platforms like Instagram, TikTok, Facebook, and LinkedIn to establish your online presence. Share compelling content, like stunning travel photos and videos, insightful tips, and client testimonials. Engage with your audience by responding to comments, participating in travel discussions, and offering exclusive promotions. A strong social media strategy not only makes you more visible and top-of-mind but positions you as an approachable and knowledgeable travel expert.

3. Find your niche

To really set yourself apart in the travel advisor industry, specialize in a particular type of travel, destination, or demographic. This will allow you to tailor your services to your area of expertise, which will make you stand out in a saturated market. Whether it’s luxury travel, adventure trips, honeymoons, or family vacations, honing in on a niche lets you become an authority on that type of travel. Clients who are seeking a specialized experience are more likely to be drawn to advisors in that niche, due to their deep understanding of the preferences and needs of those travelers.