Top 3 Tips To Maximize Wave Season Sales

December 4, 2017

If you haven’t started Wave Season preparation already, don’t worry, it’s not too late…yet! Avoya’s got your back with a few tips from million-dollar Independent Agencies in the Avoya Network™ that will help you get ready for Wave and maximize sales for the year ahead.

#1 Know The Promotions

Wave brings a major increase in sales opportunities, but thanks to the internet, every potential client has lots of booking options – how can you stand out from the competition? Christine Schwartz, Owner of Experience Results Inc., an Independent Agency in the Avoya Network shares, “having full understanding of Avoya’s promotions and exclusives that give me a competitive advantage is the most important preparation I do.” First and foremost, make sure you have access to exclusive supplier offers, this will be one of your strongest selling mechanisms! Second, it’s critical to be knowledgeable about these promotions so you can present them with confidence and maximize your client’s investment.

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#2 Reconnect With Past Clients & Lost Leads

It’s always best practice to keep in touch with clients and give lost leads a second attempt, but with Wave around the corner, this is especially crucial to gain top-of-mind awareness. Cheryl Myerson, Owner of Unforgettable Cruises & Tours LLC, an Independent Agency in the Avoya Network, says that an item on her to-do list is to “update client lists, then reach out by phone, a scripted note or holiday cards.” Sometimes the smallest gestures have the biggest impact. Having a reliable CRM system, updated scripts, and an up-to-date follow-up calendar will help you accomplish this task and be efficient during an extremely busy time.

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#3 Set A Goal

Another important tip is to set a clear goal—if you don’t know what your goal is, how will you know when you’ve achieved it? Beth Leonardt, Owner of Vacations by Beth LLC, an Independent Agency in the Avoya Network, says “knowing what drives you and setting a goal are necessary for Wave. For me, it's providing for my kids, and my family reaps the rewards when I put in the long hours to reach my goal.” Define your goal, track your progress, and give yourself a round-of-applause when you’ve reached a milestone.


Get ready NOW. Capitalizing on the opportunity of increased sales means being ready for early birds booking vacations the first week of January. Tammie Richie, Senior Director of Avoya’s Mastermind Program™, reminds you that “travel professionals who wait until the first of January, may already have missed out on two weeks of Wave.” Don’t wait, get started today!

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