6 Travel Agent Challenges Coaching Can Help Solve
What happens when a travel agent gets stuck? There are countless questions that come up along the way in your travel agent journey: How do I find clients? What should I focus on first? How do I turn a few bookings into a real, thriving business?
A solid education is the first step in answering those questions. But what happens when you need something a little more personal? That’s where coaching can make a difference!
At KHM Travel Group, our Coaching Program is designed to give agents one-on-one support as they grow their businesses. Rather than providing a one-size-fits-all approach, our coaches work with agents based on their experience and goals. They look at where the agent is, talk through what's getting in the way, and help determine what to do next.
Many of our coaches are travel agents themselves, so they understand firsthand that the questions an agent has in their first few months can be very different from the questions they have after years in the industry.
Here are a few examples of the questions agents can bring to a coaching session:
“How do I get my business up and running?”
New agents can have plenty of enthusiasm but often struggle with the practical side of establishing a routine. The “Launching Your Business” coaching session focuses on setting up an office, time management, and developing a good workflow. Topics can also include organizing forms, understanding the booking process, and managing emails.
“How can I find more clients?”
Finding clients is one of the biggest challenges for new travel agents. Our variety of sales-based coaching appointments focus on starting natural conversations with potential clients and turning those conversations into opportunities to build a prospect list. It's less about having a perfect sales pitch and more about learning how to connect with people.
“How can I use my CRM to stay organized?”
Technology is only useful when an agent knows how to make it work for them. A coaching session focused on myTravelCRM™ (the CRM that’s included in KHM Travel Group’s membership) walks agents through creating a trip, entering clients, and adding bookings. The goal isn't just to show an agent where to click, but to help them understand how the CRM can become part of their everyday workflow.
“I feel like I'm all over the place. What should I focus on?”
Once an agent has bookings and a growing client base, the challenge can shift from getting started to getting focused. Coaching can help agents identify where they want to take their business next. For example, the “Developing a Niche” session can give an established agent clearer direction and help focus their marketing and expertise.
“How can my email newsletter make the phone ring?”
Marketing can be another area where agents aren’t sure how to improve. During our “Next Step Newsletters” session, we discuss ways to make content more engaging. Agents can even bring examples of their current newsletters or screen share during the session, so the conversation can focus on their actual marketing.
“I'm ready to get into groups. Where do I start?”
As a business grows, an agent may begin looking for opportunities beyond individual bookings. One of our group travel sessions can help agents understand areas such as group deposits, contract terms, and working with supplier partners to secure group space.
Through the Coaching Program, we don’t just help agents take the steps to reach their goals, we also keep them excited about it along the way. Coaching allows us to really empower agents and not just give answers but instead show them that they have the resources to find the answers themselves.
Not all host agencies offer complimentary coaching. When comparing hosts, be sure to ask about the support provided. You’ll want to find the right support program that grows as your business does!
For more about KHM Travel Group, visit khmtravel.com.
