Social Success: How to Make Your Brand Unforgettable Online

“How will I find clients?” It’s one of the most common questions we hear from people who are researching host agencies. At KHM Travel Group, we understand this is a fear for many new travel agents. Even the most experienced travel agents may need extra help finding time to develop a marketing plan. This is why we’ve created a Marketing Hub in our Agent Portal that’s full of resources to help agents conquer the challenge of standing out from the crowd.

What can you find in the Marketing Hub in MyTravelAgentPortal?

• Marketing calendar by month
• Social media graphics and video libraries with hundreds of options
• Email marketing templates and a monthly newsletter
• Handouts for clients, including destination guides and checklists
• Romance travel resources
• Suggestions for branding, logo design, and business cards
• …and more!

Building connections is a great way to gain trust and grow your client list. Through our education courses, we teach you what steps to take first in promoting your business. From there, we expand on those ideas with specific courses for each social media platform and marketing beyond the screen. We also offer one-on-one coaching for our travel agents!

While we have a variety of marketing content that’s exclusively for our hosted travel agents, we also like to help those in the industry grow. We’re all about building up the travel agent community and helping people gain the confidence to try something new. 

One of the ways we educate travel agents is through our Travel Agent Tips series on YouTube. In these videos, our Vice President of Agent Engagement Bill Coyle welcomes guests to explain sales techniques, share destination recommendations, and offer advice for becoming a top-producing travel professional.

In our Marketing Tools for your Travel Business video, KHM Travel Group’s in-house Digital Marketing Specialist Sami Najjar sits with Bill to share some fun (and easy) ways to promote yourself on social media! In today’s social media environment, simply copying travel promotions isn’t going to grab the attention of travelers. Think of what you like to read or watch on social media…it probably isn’t emotionless posts that only sell, sell, sell. People want to get to know the person behind the business – and as a traveler yourself, you have an exciting story to tell!

As Sami explains in the video, what continues to be among the most popular ways to reach someone is through video shorts. These quick, catchy clips get people to stop scrolling. They can also give you a better reach than regular posts–if done the right way. Another tip we love to recommend to agents is to take full advantage of free tools like Canva and AI technology to assist you in your online marketing efforts. Don’t be afraid of technology. Embrace it and use it to work smarter in our fast-paced world.

Achieving success in your marketing, especially through social media, doesn’t happen overnight. By sharing your unique value and being consistent, you can be successful even if you don’t have any prior marketing experience.

Let KHM Travel Group help you elevate your business with our unlimited support and People First Core Values.

Visit us online at KHMTravel.com or call our team at 888.611.1220 to get started.