From Niche to #1: How This Travel Adviser Leveraged His Specialty to Become A Top Booking Advisor

June 23, 2023

When it comes to niche travel, luxury stands out as one of the most sought-after and captivating options. It offers not only profitability but also a touch of glamour. However, the true power of choosing a niche lies in its ability to cultivate a loyal clientele and drive repeat business. Adam Martindale, a successful franchise owner at Cruise Planners, understands this firsthand. As the leading producer for Oceania Cruises in North America, Martindale has mastered the art of catering to foodies and luxury travelers who are passionate about wine.

While Martindale has found his niche in luxury group travel, he has gone above and beyond by specializing in serving LGBTQ travelers. His commitment to excellence is evident through his takeover of the popular Meet Me Onboard forum, a vibrant platform connecting like-minded travelers. With over 30 years of experience working for renowned cruise lines, luxury hotels, and resorts as a Food and Beverage Director, Martindale knows exactly how choosing a niche can propel a business to extraordinary heights.


Martindale is just one of the many luxury travel advisors within the extensive Cruise Planners network of over 2,500 agents. His success story serves as a testament to the lucrative nature of specializing in a niche. In light of this, Cruise Planners has released an exclusive eBook, "How to Choose Your Perfect Travel Niche to Increase Profits". This comprehensive guide delves into the importance of selecting a niche and its potential to drive sales.

The eBook offers valuable insights on the three ways travel advisors can niche down, tips on selecting the right niche, marketing strategies for promoting your expertise, and common mistakes to avoid when developing a niche. Packed with valuable suggestions, insightful data, and firsthand accounts from seasoned Travel Advisors, the eBook is an indispensable resource for those seeking success through niche specialization.

Michelle Fee, CEO and co-founder of Cruise Planners, emphasizes the significance of selecting a niche that resonates with your passion: "From day one, we encourage our agents to choose a niche they are truly passionate about, especially if they aspire to achieve higher sales volumes. Our advisors who have embraced this philosophy have experienced remarkable success, and in this eBook, they generously share their best practices and insights."

By narrowing their focus and positioning themselves as experts in a specific type of travel, travel advisors who embrace a niche approach often enjoy greater profitability and personal satisfaction. If you're ready to unlock the potential within your travel business, this eBook is your gateway to success.


To embark on this transformative journey and access the eBook, visit Cruise Planners and join the ranks of travel advisors who have discovered the power of choosing a niche. The world of opportunity awaits those who dare to specialize.