The Magic Formula: Focus on Disney Travel to Grow Your Business

Last updatedJuly 28, 2025


If the idea of planning Disney vacations brings you joy, you may be closer than you think to building a profitable business. Disney trips create lifelong memories for families, couples, and friends — and there’s a growing demand for advisors who know how to make the magic happen.


Cruise Planners has created a unique opportunity for people like you with its Disney Enhanced Partnership Program. This exclusive program is designed for those who love all things Disney and want to turn that passion into a profitable, flexible business.


Cruise Planners Franchise Owner Carmen Palogruto (aka "Captain Carmen")


Why Focus on Disney Travel?


Choosing a specialty helps you rise above the noise in a crowded travel market. Disney is one of the most trusted names in travel, with vacation experiences that go far beyond the theme parks.


Disney Cruise Line delivers immersive sea adventures with exceptional service, character encounters, and award-winning entertainment. Adventures by Disney offers guided tours across Europe, Asia, and beyond with itineraries that appeal to families and adult travelers alike. Aulani in Hawaii blends tropical relaxation with Disney storytelling in a way no other resort can match.


By focusing your business on Disney travel, you're not just picking a fun niche. You're tapping into a loyal client base that values expert planning and personal recommendations. Clients are often willing to pay more for an advisor who truly understands the ins and outs of Disney vacations.


How the Right Training Sets You Apart


It all starts with knowledge. Many advisors begin with Disney’s College of Disney Knowledge, which offers a great foundation. But what makes a true specialist is the ability to go beyond the basics. Clients want someone who can answer their questions, anticipate their needs, and create an itinerary that fits their travel style and budget.


With Cruise Planners’ enhanced training, you’ll develop a deeper understanding of everything from Genie+ and Lightning Lane to selecting the right cruise itinerary or resort for each type of traveler. This kind of expertise builds trust and keeps clients coming back year after year.


Cruise Planners Franchise Owner Sunita Madsen


Smarter Marketing with a Clear Focus


Specializing in Disney travel also gives your marketing more direction. When you know exactly who you’re speaking to, it becomes easier to attract the right clients and deliver content that speaks to them.


You’ll get:

  • A dedicated Disney section on your personal travel website
  • Ready-to-use marketing materials, banner ads, and email campaigns
  • Exclusive Disney Specialist badge to showcase in your email footer, business cards, and more


This lets you spend less time creating content and more time connecting with potential travelers.


You're Not Alone


Running a business doesn't mean doing it all by yourself. As part of the Cruise Planners network, you’ll join a private group of Disney Specialists who share tips, ask questions, and celebrate wins together. Whether you're just starting out or already advising clients, being part of a supportive, like-minded community helps you grow faster and stay motivated.


Cruise Planners Franchise Owners Polly Hemstock and Susan Levin


What You Get With Cruise Planners


Cruise Planners has been supporting home-based travel entrepreneurs for more than 30 years. With their exclusive Disney Enhanced Partnership Program, you’ll receive:

  • Certification and advanced Disney training
  • A customizable website and mobile app
  • CRM and AI-driven tools to manage clients and leads
  • Marketing automation and social media scheduling tools
  • Access to support from an award-winning corporate team


Everything is designed to help you build a travel business that fits your lifestyle and goals.


Create Joy for Others While Doing What You Love


There are lots of ways to be part of the Disney magic. But helping others plan unforgettable vacations (and earning an income while doing it) is something truly special. With the right support, you can build a business that brings others joy while giving you the freedom to work on your terms.


Ready to Get Started?


If you’ve been dreaming about building a business around your love for Disney, this program gives you the structure, training, and community to make it happen. 


Become a Disney Specialist


📞 Have questions? Call Cruise Planners at (888) 582-2150 or visit CruisePlannersFranchise.com