The start of a new year always brings fresh energy, new opportunities, and a clean slate. For Independent Agencies in the Avoya Travel Network, it’s the perfect time to pause, look ahead, and set business goals that are not only ambitious but also aligned with your values, lifestyle, and long-term success.

2025 might have had its ups and downs, but 2026 is yours to shape. Whether you’re aiming to grow your client base, increase your bookings, or find more balance in your workday, setting the right goals can give you the clarity and focus you need to make it happen.

Here’s how to set meaningful, manageable, and motivating goals for a better business in 2026.

Reflect First, Then Plan Forward

Before setting new goals, take a moment to reflect on the past year. What worked well in your travel business? What challenged you? Did you meet the goals you set last January, or did your priorities shift along the way?

This reflection is not about judgment. It’s about learning. When you understand what helped you grow and what held you back, you can make smarter choices going forward. Use your Avoya sales reports, lead performance data, and client feedback to guide your insights.

Choose Goals That Align with Your “Why”

Not all goals are created equal. A meaningful goal is one that connects to your personal purpose, the reason you became a travel advisor in the first place.

Ask yourself what you really want from your business this year. Do you want more time or freedom? Higher income? A deeper connection with your clients? Setting goals that support your “why” makes them easier to stick with and more rewarding to achieve.

For example, instead of saying, “I want to sell more,” try, “I want to increase group cruise sales so I can take weekends off without stress.”

Break Big Goals into Actionable Steps

Big goals are exciting, but they can feel overwhelming without a clear path. Break each one down into smaller, trackable steps.

If your goal is to grow your email list, your steps might include creating a lead magnet, sending one newsletter per week, and asking clients to forward your content to friends. If you want to earn more commission, your steps could involve completing additional supplier trainings, focusing on high-value products, and responding to Live Leads faster.

Success happens through consistent, focused action. Not all at once, but day by day.

Track Your Progress Throughout the Year

Goals need more than intention. They need visibility. Keep your business goals where you can see them. Use a goal-tracking spreadsheet, digital planner, or even a sticky note on your desk to remind you what you’re working toward.

Check in with yourself regularly. Monthly or quarterly reviews can help you adjust course if needed. Celebrate your wins, even the small ones, and don’t be afraid to pivot if something isn’t working. Progress is not always linear, and flexibility is part of the process.

Use Avoya’s Tools to Support Your Goals

One of the best things about being in the Avoya Network is the built-in support for your success. Whether your goals are focused on marketing, sales, or professional development, Avoya offers tools to help you get there.

Leverage the Marketing Resource Center to streamline your outreach. Use Live Leads to connect with new clients faster. Take advantage of Avoya Travel Academy to expand your knowledge and confidence.

Setting goals is easier and more achievable when you are backed by a network that is invested in your growth.

Step into 2026 with Purpose and Momentum

You do not have to reinvent your business every year. But you can refresh it, refocus it, and realign it with what matters most to you.

The goals you set now can guide your path all year long. They help you stay motivated, make better decisions, and ultimately build a business you love.

Ready to start the year with clarity and purpose? Visit www.AvoyaNetwork.com or call 1-855-875-5861 to join a passionate community of travel professionals who are building better businesses and brighter futures with Avoya!