The start of the year may have flown by, but there’s still plenty of time to make 2026 your most successful year yet. As Q1 wraps up and spring begins, now is the perfect time to take a step back, reset your focus, and realign your travel business with your goals.

Just like a spring cleaning at home, a simple refresh of your systems, mindset, and daily habits can help you clear out the clutter and make room for growth. Whether you're new to the industry or a seasoned agency owner, these five steps can give your business the seasonal reset it needs.

1. Clear Out and Organize Your CRM

Your client database is one of your most valuable assets, but only if it’s up to date. Start your spring reset by reviewing your CRM. Remove duplicate entries, update client preferences and contact info, and organize your notes so you can easily find what you need.

If you’ve had leads go cold or conversations drop off, this is a great time to check in. A simple message can spark a new booking. Use your CRM to set follow-up reminders and make sure no opportunity slips through the cracks.

2. Check in with Past and Potential Clients

Spring is a great excuse to reconnect. Send a seasonal email to past clients, letting them know about new supplier offers, trending destinations, or just to say hello and ask how their year is going. These small touchpoints can bring your name back to the top of their inbox and reignite travel conversations.

Not sure where to start? Look back at clients who traveled last year and ask if they’ve started thinking about their next getaway. A friendly message can go a long way.

3. Refresh Your Marketing Materials

If it’s been a while since you’ve reviewed your marketing content, now is the time. Update your website, email signature, social media bios, and profile photos. Swap out winter-themed visuals for fresh spring imagery and make sure your call-to-action links and lead capture tools are still working properly.

Spring is also a great time to test out a new type of content – like a short video, destination spotlight, or client testimonial post. Avoya’s Marketing Resource Center offers a variety of customizable tools to help you elevate your outreach with ease.

4. Set Short-Term Goals for Q2

Instead of trying to overhaul your entire business strategy at once, focus on what you want to accomplish in the next 90 days. Maybe it’s responding to leads faster, completing a new supplier training, or reaching a sales milestone.

Short-term, actionable goals help build momentum and keep you focused. Write them down, track your progress, and revisit them weekly. As an Independent Agency in the Avoya Network, you have access to the tools and support needed to make these goals happen.

If you're looking to sharpen your strategy this spring, take advantage of Avoya’s ongoing professional development opportunities. From live webinars and supplier trainings to business-building programs and systems like Brand Sales, there are consistent resources available to help you grow your expertise, increase your bookings, and strengthen your agency for the months ahead.

5. Recommit to the Habits That Drive Growth

Spring is a chance to reset your routine. Take an honest look at how you spend your time each day. Are you prioritizing client conversations and lead follow-ups? Are you actively using the Avoya Live Leads system? Are you setting aside time for learning and business development?

Simple, consistent actions compound over time. If you’ve fallen off track, now is the time to recommit. Small improvements in your daily habits can lead to big results by the end of the year.

Finish the Season Strong and Step into Growth

A spring reset doesn’t have to be complicated. With a little organization, reflection, and fresh energy, you can realign your business with your goals and keep building toward long-term success. Ready to refresh your business and boost bookings this season? 

Visit www.AvoyaNetwork.com or call 1-855-875-5861 to join a passionate community of travel professionals who have turned their love of travel into a thriving business with Avoya!