ExperienceFirst is a global tour operator operating in cities including Paris, New York, Barcelona, and Madrid. Historically, we’ve focused on mass-market, direct-to-consumer tours. We are now intentionally expanding into premium, private day experiences and growing our B2B travel trade distribution.

We have developed an initial premium product offering and are now testing:

• whether premium travel advisors want to sell these experiences
• how advisors prefer to work with a supplier like us
• what support, positioning, and commercial approach are needed before scaling further

We are looking for a highly credible, well-connected freelance partner who can help us grow meaningful traction with premium travel advisors during a live pilot phase. This is not primarily a one-to-one relationship management role. To hit the pilot goals, we believe ExperienceFirst needs to reach a much broader advisor audience within a short window, which means individual outreach alone is unlikely to be enough.

The right person will already know the right advisors, agencies, host structures, and trade relationships to approach, and will be confident owning those relationships from first introduction through to booking activity.

We are specifically looking for someone who already has an active, trusted network within the premium or luxury travel advisor space and can use those relationships to create real commercial momentum quickly.

What this role is responsible for

You will act as the primary relationship owner between ExperienceFirst and premium travel advisors within your network during the pilot period.

Your job is to help turn advisor interest into real booking activity by activating the right relationships, guiding advisors through early engagement, and helping us sharpen how we show up in the premium travel trade.

We are not only looking for someone with strong one-to-one relationships. We are also looking for someone with credible access to advisors at scale through existing channels such as advisor communities, host agency relationships, consortia platforms, email lists, or webinar audiences.

This role requires someone who is commercially minded, relationship-led, confident in the travel trade space, and able to operate independently with a clear sense of what good looks like.

Specifically, you will:

1. Activate your existing premium travel advisor network

• Identify premium or luxury travel advisors within your existing network who are a strong fit for ExperienceFirst
• Prioritise advisors, agencies, and trade relationships most likely to generate early traction
• Use your existing broadcast channels and community access such as email lists, advisor communities, host agency relationships, consortia platforms, or webinar audiences, to put ExperienceFirst in front of a broad, relevant advisor audience quickly.
• Make warm introductions and open the right doors quickly
• Focus on advisors who serve affluent or high-net-worth clients and regularly book premium private travel components

2. Own advisor relationships from first conversation through early booking activity

• Act as the main point of contact for advisors you bring into the pilot
• Build confidence in ExperienceFirst as a premium supplier worth testing
• Answer questions, handle objections, and help advisors understand where our product is a strong fit
• Support advisors from initial outreach through first booking and early repeat engagement where relevant

3. Drive pilot commercial activity

• Work toward agreed pilot booking goals
• Keep momentum moving across the funnel from outreach to interest to active booking
• Track which advisors are engaged, which are progressing, which are stalled, and where friction is showing up
• Help identify which activation and channel paths, including broadcast, community, group, and targeted relationship outreach, are most likely to scale

4. Provide market intelligence and practical recommendations

• Surface recurring objections, questions, and conversion blockers
• Share what you are seeing in the premium travel trade
• Help us understand what is credible, compelling, and competitive in this space
• Recommend where we should focus, what we should change, and where network-level opportunities may be stronger than one-to-one outreach

5. Support advisor-facing positioning and activation

• Advise on how ExperienceFirst should be positioned to the premium travel trade
• Help shape messaging that gives advisors confidence to sell
• Contribute ideas on webinars, trade-facing presentations, activation moments, and other practical ways to increase conversion
• Share insight on what advisors need from a supplier like us in order to take action

Who we’re looking for

This role will only work if you already have a deep, active, trusted network in the premium/luxury travel advisor space.

You are likely a strong fit if you:

• already have direct relationships with premium or luxury travel advisors
• have access not only to strong individual relationships, but to channels or communities that allow you to create awareness and engagement at scale
• can name specific advisor groups, communities, agencies, host structures, or trade channels you would activate immediately
• experience running webinars, advisor education sessions, email campaigns, or community activation activity within the travel trade
• are trusted enough that people in your network take your calls and act on your recommendations
• understand how premium travel advisors sell, influence, and book
• know how to move both individuals and advisor communities from awareness to real commercial action
• are comfortable combining broad-reach activation with targeted follow-up for the highest-potential advisors
• are comfortable operating independently and owning external relationships without day-to-day management

We are looking for someone with experience that closely reflects the kind of background that creates credibility in this space. Strong candidates are likely to have several of the following:

• 7+ years in premium or luxury travel, travel trade partnerships, supplier sales, DMC business development, or advisor-facing commercial roles
• direct experience working with premium travel advisors rather than only operators or suppliers
• a track record of building, engaging, and monetising trade relationships or advisor communities
• experience presenting, selling, or promoting travel products to advisors, agencies, host groups, wholesalers, reservation offices, or trade associations
• experience helping advisors or partners understand, position, and sell a travel product
• confidence running relationship-led commercial activity in a freelance, consulting, or highly autonomous environment

Success criteria

By the end of the pilot, success looks like:

• Company pilot target of 50 bookings secured (not an individual target)
• the right premium travel advisors have been activated, not just contacted
• we have stronger evidence on what messaging, support, and activation methods actually drive conversion
• a broad, qualified advisor audience has been reached through credible existing channels, not just one-to-one outreach
• we have a clearer view of which activation channels and advisor access mechanisms are most effective for scaling further

Practical details

• Contract: Freelance / project-based
• Location: Remote
• Start: ASAP
• End: 30th June