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Where words fail, music speaks (Hans Christian Andersen). Music and adventure tourism are communication tools among the peoples of the world and both have a great transformative capacity.

Structuring an adventure tourism experience is like composing a good song: both must propose a rhythm that excites and connects, have a melody that consolidates the message that you want to highlight, and unite all the components to achieve the harmony in the final piece.

Tourism and music have a higher purpose than just entertainment, and that is why during our AdventureNEXT Latin America 2023 - Bogotá, delegates, buyers and media from all over the world will meet in the capital of Colombia, a country that has more than 1045 unique musical rhythms, to share about our experiences around adventure tourism as an instrument of peace.

AdventureNEXT Latin America 2023 will take place from 25-27 June 2023 in Bogotá, one of the UNESCO Cities of Music, and in the departments of Boyacá, Cundinamarca, Huila, Meta, and Tolima, where music is also the protagonist, dancing at the rhythm of joropo, bambuco, San Juanero, and Bunde. Educational sessions, workshops, marketplace and multiple networking opportunities will be offered and all delegates will get to experience music, culture and traditional Colombian cuisine throughout the event.