With the right words, your website can be your most powerful sales tool. In this session with copywriter Emily Matras, you’ll learn cutting-edge strategies that will ensure your website is optimized for conversions, turning your web visitors into solid travel leads.

Whether you’re looking to tune up your current website, or don’t even have a website (yet!), this session will give you actionable copy strategies that will make writing your web copy practically painless—so you can implement website changes A.S.A.P. and get those travel consultation requests rolling in.

Get ready to discover:

1. The #1 mistake travel agents are making on their websites … and why most agents’ sites sound the same
2. What every website page needs to convert your web visitors into real, live travel leads
3. The easy fix to ensure your website is focusing on your ideal clients (and not just you!)