Beyond Pride: Learn the Latest LGBTQ+ Marketing Trends for 2021
IGLTA recently released the results of our 2021 LGBTQ+ travel survey with responses from 6,000 LGBTQ+ travelers around the world. The results indicated that the LGBTQ+ community is incredibly resilient and will be among the first to start traveling again.
But now that the world in starting to ease back into international travel, how should businesses and destinations reach out to this community? As Pride season comes to an end, some may struggle to understand how to best connect with LGBTQ+ travelers throughout the rest of the year.
This panel discussion features leading LGBTQ+ marketing professionals with a wide range of backgrounds and experiences and will explore different strategies, techniques and viewpoints from experts who regularly promote LGBTQ+ tourism 365 days a year.