Free DIY Marketing Tools for Travel Agents

November 4, 2017
Free DIY Marketing Tools for Travel Agents

I’m gonna take a stab in the dark and say your specialty is selling travel, not graphic design. I’m also going to guess you aren’t a millionaire so you need to watch your travel agency’s budget So what’s an agency owner to do when they aren’t great at designing things and they’re on a tight budget? Well, that’s where we come in! Here’s a list of some free DIY travel agency marketing tools that make creating beautiful marketing pieces, nice and easy. 😉

HAR has a great article on websites with free images, but we also wanted to include some great free resources that you can use to help design your own branding or logos. As always, we want to mention that using other businesses within your community is a great way to find new clients and build loyalty. We also realize that sometimes, cash is just really tight and DIY is the best route.

I feel obligated to let you know some of the links are affiliate links but we'd let you know about these anyhow. We like them and use them a whole lot, and think you might use them too 😉

1. Piktochart

Piktochart has a great free options and is relatively easy to use. I like to use Piktochart for infographics or really any materials where you want to convey some graphical data (if you’ve browsed the site, you’ve likely experienced firsthand our fondness for infographics 😄) .

Here’s one (of many) example of how we’ve used Piktochart on the site

Free DIY Marketing Tools for Travel Agents: Piktochart

The nice thing about Piktochart is you can upload it directly onto your site without any highjinx. What does this mean? It means that if you change some of data to your Piktochart file, it will automatically update it on your site too. (The caveat is that Piktochart will put their watermark on your documents, unless you upgrade for $30/month.)

But it can also be used for printable marketing materials if that strikes your fancy. 🙂

What are some ideas for infographics you can make as a travel agent?

  1. 5 Things Most Destination Weddings Forget
  2. How Much Can a Travel Agent Save You
  3. The Best Cruise Lines for Families
  4. 7 Tips to Make Your Next Group Booking a Breeze

And don’t forget to add call to actions, as well as a footer with your agency name and a link to your contact information!

2. MailChimp

If you are signed up for our newsletter, then you probably have an idea of how much we rely on MailChimp! And if you’re not signed up for our monthly newsletter, for goodness sake! Stop reading and go sign up right now! We’ll wait right here . . . 

Okay. You’re back. That was quick, right?

Mailchimp has user-friendly and simple templates you can use for mass emails or newsletters you might want to send to your clients. It looks something like this:

Free DIY Marketing Tools for Travel Agents: Mailchimp


If you want to get all fancy, you can do things like segment your clients by type of travel, demographic or whatever floats your boat! If you see a deal come in for Karisma Resorts that would be great for couples with upcoming anniversaries, you can send out an email via MailChimp to that particular segment.

One word of advice, don’t be discouraged if you only have 25 email address. We all start out somewhere. Six years ago, HAR started out with 0 subscribers and over the years our list has grown to 21,211 . You can do it!

And of course, like any program, if your mailing list grows above the 2,000 subscriber limit on MailChimp’s free plan, you can always upgrade.

3. Noun Project

Besides the cool name, The Noun Project can be a great resource for developing a logo or any other kind of graphical images. Typically I’ll use The Noun Project for larger projects rather than a standalone. It’s also a great place to look if you need some icons for your website or marketing materials.

We use The Noun Project fairly often to make article images. The agency and computer icon below are from the noun project:

Free DIY Marketing Tools for Travel Agents: Noun Project

One thing to note about the above image is that we paid for their ProNoun plan ($39.99/yr) to able to use the icons royalty-free, meaning we don’t have to give credit to anyone, and you can customize icon colors to match your brand.

4. Canva

Canva is another way you can create logos, images for social media or ads. It’s fairly user friendly, and if you have brand colors, you can save those to your Canva profile.

Steph used Canva to make an image for our travel agent income survey, and we pushed it over social media.

Free DIY Marketing Tools for Travel Agents: Canva

Next time you have a special coming up (maybe for Small Business Saturday, hm?), create a post to promote your agency via social media!

5. Lucidpress

I’ll confess, I don’t use this a ton. But Lucidpress is good for both print and e-brochures and e-flyers, though you can use it other ways as well. I’ve used it for some of our downloadable cheatsheets.


Choosing a networking group worksheet thumbnail

Other Resources

If you’re looking specifically for a logo design and don’t mind shelling out a few bucks, these are a few affordable online resources recommended by various travel agents in our 7-Day Setup Support Group on Facebook. 

  1. Upwork: You can use Upwork to find all kind of freelancers, whether it be for graphic design, web developers or writers. Their freelancers can be hired for an hourly rate of $20 and up. 
  2. Fiverr: Fiverr also has a cache of freelancers who will design logos for a little as $5 (hence the name!). 
  3. Deluxe Logo Design:  Running at $200, it has a higher price tag compared to Fiverr and Upwork, but creating a logo is like getting a tattoo right? You’re stuck with it forever :) 
  4. A local Art College/Community College: This was recommended on the 7-Day Setup as well! I think it’s a great idea. It’s likely a logo will run about $200 minimum, but you also get the satisfaction of feeding a starving artist.

Need Some Marketing Inspiration?

It’s easy to get a creative block when figuring out how to market your own business. Happens to us all, I promise! Here’s a solution for you, though. Take a peek at our $100 Marketing Plan video. Discover multiple ways to promote your agency without emptying your wallet:

What’s Your Take?

What kind of resources do you like to use to help with your DIY marketing efforts? Let us know in the comments below!

About the Author

Mary Stein

Mary Stein has been working as a writer and editor for Host Agency Reviews since 2016. She loves supporting travel advisors on their entrepreneurial journey and is inspired by their passion, tenacity, and creativity. Mary is also a mom, dog lover, fiction writer, hiker, and a Great British Bake Off superfan.