Update 6/12/2013: Use promo code SUMMERSMASH to save 10% on new domain registrations and transfers through June 2013 at NameCheap.
This post is all about practical tips for choosing travel agency names. You won’t finish this article with an epiphany for the name of your travel agency. What you get is even more important- real world factors that need to be considered when choosing travel agency names. And if you don’t even know where to start, read our article on finding a travel niche to get your brain rock’n and roll’n.
- Is the travel agency name available with your state?
If you want to be legit, you need to register your name with your state. Make sure the name is available before you start putting money into marketing that name or you’ll have a headache on your hands trying to change the name of your company!
- Is the .com name available?
Resist the temptation to buy .net or whatever else may be offered to you. At this point in time, everyone thinks ‘.com’ and that’s what you want. You don’t want your clients ended up at your rival’s website thinking it’s you! You can check to see if your travel agency names domains are available (and purchase them) at NameCheap.com. We recommend them since they have great service and have, as the name implies, cheap domain names. Check at the top of the article for updates that give coupon codes to save you money on your domain.
- Google the travel agency names you’re debating
See what pulls up. If somehow your future travel agency name puts you up against Cruise Critic or any well-known site, you may want to reconsider. You want to pull up in the #1 slot for your travel agency name if possible. Don’t set yourself up for failure by pitting yourself against internet giants.
Note: You have the advantage over of large sites of being able to pull up in Google’s local search results but this is still a best practice – who wouldn’t want to pull up to a wider audience?
- Write out your URL
This is important, you guys. A few examples of people that didn’t write their website address out:
– Who Represents? seems innocent enough until… www.whorepresents.com
– Speed of Art becomes… www.speedofart.com
– Choose Spain becomes less attractive when it’s… www.choosespain.com
– IT Scrap could spin their services another way besides… www.itscrap.com
They’re funny but it probably wouldn’t be so funny if it was one of your travel agency names!
Common Sense Considerations
- Xerox ain’t for everyone
You sell travel. Don’t try to get all crazy and reinvent the wheel and name your company a word no one has heard of. Having the word travel, cruise, etc. in your agency name makes it easy for potential clients to know what you do. People’s brains put words together and going against the grain will mean it will be harder for you to do marketing and to build recognition for your company. Visit our resources page to find our more popular marketing articles.
- Avoid long business names if possible
My site, Host Agency Reviews℠, is lengthy, but manageable. However, it can be challenging at times so I’d lean towards not much longer than 20 letters – the shorter, the better.
Long business name challenges: It’s long already, don’t forget email addresses are even lengthier. Drawn out email addresses and website URLs lead to more room for error. Let’s not forget the fight to squeeze long email addresses/website addresses tastefully on marketing pieces. And lastly, spelling out your website/email address is a PAIN! ”Yes, that’s Stephanie with a ‘ph’ and ‘ie’ at H-O-S-T-A-G-E-N-C-Y-R…”. You get the picture.
- What is your travel agency about?
When naming your travel agency, you’ll want to sit down and think about your travel agency niche. How are you going to be different and set yourself apart? Certainly you may want to provide the best customer service but in travel, people are buying your expertise as well as your service. Since you can’t be an expert in everything, you’ll need to narrow it down by finding a travel niche. Name your agency so people know what you specialize in.
- Get a second opinion
Have another set of eyes (or two) give you their honest feedback.
When you Find Your Travel Agency Names
When buying the domains, some people like to ensure the exclusivity of their site by buying the .net and .org or any similar names if you’re going for key words. For instance, if you have www.worldcruises.com you may also want to buy similar names such as worldcruise.com.
- Don’t forget to reserve your social media vanity URLs.
You’re Legit. Now Get Started!
Woop, woop! A trip to the resources section of the site will give you a great jumping off point as you dive into the travel industry!
We specialized in working with travel agents that are aligned with host agencies so this next paragraph is meant for hosted agents. You’ve got your name, got everything reserved, now it’s time to get started.
If you have a host picked out, great. If not, check out the host agency list for great information on hosts and reviews from their agents. Before you sign up with your host agency, make sure you’ve got all your ducks in a row. Our Starting a Travel Agency from Home article goes over important things like getting an EIN (and why we suggest it), setting up your bank accounts, and what to expect for the signup process.
Like what you read? Sign up for our newsletter for more great articles!
What did you choose for your travel agency’s name? Share in the comments below!