Update 5/6/2015: See May domain + hosting promo codes at bottom of article.
This post is all about practical tips for choosing travel agency names. You won’t finish this article with an epiphany for the name of your travel agency, that’s going to require some brainstorming on your behalf. What you finish this article with is something even more important – real world factors that need to be considered when choosing travel agency names.
PS – If you’re having trouble figuring out where to even start, you might find our article on finding a travel niche helpful in getting your brain turning.
- Is the travel agency name available with your state?
If you want to be legit, you need to register your name with your state. Make sure the name is available before you start putting money into marketing that name or you’ll have a headache on your hands trying to change the name of your company!
- Is the .com name available?
Resist the temptation to buy .net, .travel or whatever else may be offered to you. At this point in time, everyone thinks ‘.com’ and that’s what you want.
You don’t want your clients ended up at whoever has the .com website thinking it’s you!
You can check to see if your travel agency names domains are available (and purchase them) at NameCheap.com or GoDaddy.com. We’ve used both and have had good experiences with their customer service departments.
- Google the travel agency names you’re debating
See what pulls up. If somehow your future travel agency name puts you up against Cruise Critic or any well-known site, you may want to reconsider. You want to pull up in the #1 slot for your travel agency name if possible. Don’t set yourself up for failure by pitting yourself against internet giants.
Note: You have the advantage over of large sites because as a local business, you can pull up in Google’s local search results. (You know these, like when you Google “Chipotle” and the local Chipotle shows up first.
However, staying away from similar names is still a best practice; I say, don’t make your life harder if you don’t have to!
- Write out your URL
This is important, you guys. A few examples of people that didn’t write their website address out:
— Who Represents? seems innocent enough until… www.whorepresents.com
— Speed of Art becomes… www.speedofart.com
— Choose Spain becomes less attractive when it’s… www.choosespain.com
— IT Scrap could spin their services another way besides… www.itscrap.com
They’re funny but it probably wouldn’t be so funny if it was one of your travel agency names!
Common Sense Considerations
- Xerox ain’t for everyone
You sell travel. Don’t try to get all crazy and reinvent the wheel and name your company a word no one has heard of. Having the word travel, cruise, etc. in your agency name makes it easy for potential clients to know what you do.
People’s brains put words together and going against the grain will mean it will be harder for you to do marketing and to build recognition for your company. Visit our resources page to find our more popular marketing articles.
- Avoid long business names if possible
My site, Host Agency Reviews℠, is lengthy, but manageable. However, it can be challenging at times so I’d lean towards not much longer than 20 letters – the shorter, the better.
Long business name challenges: It’s long already, don’t forget email addresses are even lengthier. Drawn out email addresses and website URLs lead to more room for error. Let’s not forget the fight to squeeze long email addresses/website addresses tastefully on marketing pieces. And lastly, spelling out your website/email address is a PAIN! “Yes, that’s Stephanie with a ‘ph’ and ‘ie’ at H-O-S-T-A-G-E-N-C-Y-R…”. You get the picture.
- What is your travel agency about?
When naming your travel agency, you’ll want to sit down and think about your travel agency niche. How are you going to be different and set yourself apart? Certainly you may want to provide the best customer service but in travel, people are buying your expertise as well as your service. Since you can’t be an expert in everything, you’ll need to narrow it down by finding a travel niche. Name your agency so people know what you specialize in.
- Get a second opinion
Have another set of eyes (or two) give you their honest feedback.
When you Find Your Travel Agency Names
- Make sure you register the travel agency name and buy the domain (via site like GoDaddy or NameCheap).
When buying the domains, some people like to ensure the exclusivity of their site by buying the .net and .org or any similar names to avoid someone setting up a competing site. For instance, if you have www.worldcruise.com you may also want to buy similar names such as worldcruises.com.
Note: If there is a promo code to save you money on your domain and hosting, we’ll list it at the bottom of the article!
- Don’t forget to reserve your social media vanity URLs.
Even if you don’t plan on being active on social media right now, there can be only one Facebook page with your travel agency name (facebook.com/hostagencyreviews) so make sure you get it now!
Here’s our guide on how to get a vanity URL for your Facebook page.
You’re Legit. Now Get Started!
Woop, woop! A trip to the resources section of the site will give you a great jumping off point as you dive into the travel industry! We suggest taking some time to read the articles in the ‘most popular articles’ section to start.
If you need a little help getting all your ducks in a row, our Starting a Travel Agency from Home article goes over important things like getting an EIN (and why we suggest it), setting up your bank accounts, and what to expect when you get signed up with a host agency.
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Go Get ‘Em!
Hi, I’m Steph! I specialize in working with home based travel agencies using a host agency. I’ve worked with thousands of agents and helped them learn more about the travel industry. I’m happy to help you out too!
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